- Offers a ‘pay-as-you-watch’ service
Kwesé TV has launched with a full-suite of top-shelf content which is unprecedented for a new broadcaster. Having already showcased its impressive portfolio of sports assets on its premium sports channels Kwesé Free Sports, Kwesé Sports 1 and Kwesé Sports 2, Kwesé TV introduces some fantastic entertainment programming to the mix including some exclusive, first-to-market content as well as original programming.
In addition to great content and its multi-platform, multi-screen broadcasting model, Kwesé’s key differentiator is its innovative payment options that offer flexibility and convenience. Kwesé offers a ‘pay-as-you-watch’ service that enables viewers to purchase three or seven day passes to its full programming bouquet so they never have to miss out on trending sports or entertainment programming. These payment options, which turn the traditional pay TV model on its head, provides unparalleled access to premium programming at an affordable price. The monthly subscription option, which gives subscribers access to the full suite of Kwesé TV programming, is available at an astonishing $25 (USD) per month excluding VAT!
Commenting on the launch, Econet Media President and Group Chief Executive Office Joseph Hundah said, “We are a dynamic, young company built to respond to the way audiences want to access and consume content, whether you subscribe for the full Kwese TV bouquet, watch amazing sports programming free-to-air or choose to watch TV on the move, we aim to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price making it accessible to more people than ever before,” says Hundah.
The network’s approach to programming is to give audiences relevant and engaging content. It’s focused Sports and Entertainment bouquet prioritises quality over quantity with a slim bouquet of 50+ channels with content that will appeal to a broad audience base and has been specially curated for Africa’s hip urban youth, young families, movie and drama buffs, professionals and avid sports fans.