Friday, 2 December 2016

Microsoft Partners With La Liga To Tranform Football Fans Digital Experience

Global technology giant Microsoft and spanish football competition La Liga have inked a deal to feed the former’s 1.6 billion social media followers with digital content.

As part of the partnership, Microsoft will become the official technology partner of La Liga, and will provide its artificial intelligence and cloud services to Spain’s first and second tiers, La Liga Santander and La Liga 123.
tech meets sports agreement. Image source: La Liga
According to the official press release from LaLiga, Microsoft’s cloud services: Azure, Office 365 and Dynamics 365 will play a “key role” in the “digital transformation” of LaLagia — which will be using Microsoft’s cloud services to reach more than 1.2 billion users.

LaLiga will mostly be using Microsoft Azure to power the new experiences, which, according to LaLiga, guarantees the “flexibility and scalability needed to deliver an optimal user experience to the 1.6 billion”. In addition to the new digital experiences, Microsoft and LaLiga will work together to extend the new innovations to other organizations in the football industries, including the different football clubs.

The league and the tech giant will also work together on extending and promoting the digital transformation model for sports management to other organizations in the football industry.

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