His election took place at the institute’s Annual General Meeting holding at Premier Hotel Ibadan after the sudden withdrawal of his only opponent, Rotimi Olaniya, CEO of Advantage and President of Experiential Marketers Association of Nigeria (EXMAN), from the election.
Olaniyan shocked members of the institute when he took over the microphone to declare that he was dropping out from the election, leaving Agenmonmen as the sole candidate for the post of the Presidency.
Agenmonmen, who is a veteran of 32 years in the marketing profession and an author, has promised that he was going to ensure that the institute drives professionalism and ensures that there are qualified marketers available to work on brands.
The National Institute of Marketing of Nigeria (NIMN) is the body charged with the responsibility of regulating the marketing profession in Nigeria. This includes the authority to determine who are marketers and the standards of knowledge and skills to be obtained by persons seeking to become members of the marketing profession.
The Institute was established through the Act of Parliament No. 25 which was came into effect in July 2003.
Hitherto, two professional bodies, the Nigeria Marketing Association (NIMARK) and the Chartered Institute of Marketing of Nigeria (CIMN) had existed as separate professional bodies competing for membership and authority to regulate the practice of marketing profession in Nigeria.