Canon Nigeria Imaging Solutions Limited said it would provide value added on-ground marketing and sales support to new and existing partners and customers in the rapidly evolving Nigeria market.
The company said in a statement that its presence in Nigeria would also provide it with the opportunity to gain in-depth reach across Africa.
The newly set up outfit will be under the directives of Canon Central and North Africa’s (CCNA) office in Dubai and will include two Country Managers who will oversee the provision of on-ground support to Tier 1 distributors across the country.
“Strengthening our operations in Nigeria is a testament to our commitment to invest in African markets and provide the best possible services to our customers and partners in the region. We will further enhance our network of distributors and partners in Nigeria and across West Africa. The market has seen substantial growth in the past, and has tremendous potential for further growth”, Roman Troedthandl, Managing Director of CCNA said.
“Nigeria, with the largest population of over 180 million within Africa and the high MASH growth potential, is a key market for Canon. It is an important hub in Industrial & Production Printing segment, and has a thriving film industry – all of which Canon can support through our value added services. Our goal is to extend our services to the largest number of customers possible by being closer to them.”