Confirming this development, MTN its ambassadorship package supports Nigerian artistes by providing alternative platforms through which they can receive lucrative value for their intellectual property, MTN has also announced brand ambassadors for 2016-2017.
According to MTN’s General Manager Consumer Marketing, Richard Iweanoge, this is designed to enable the company continue to support the development of the entertainment industry by financially empowering Nigerian artistes and musicians through the promotion and monetisation of content on its various digital platforms – MTN Music+, Caller Ring Back Tunes (CRBT) and Value Added Services (VAS).
Music ambassadors for 2016 – 2017 are: Praiz (Praise Adejo); Iyanya (Iyanya Mbuk); Chidinma (Chidinma Ekile); Falz(Folarin Falana); Tekno Miles(Augustine Kelechi) and Skales(Raoul Njeng-Njeng)Four other ambassadors are – Saka, (Hafiz Oyetoro); Nedu, Osuofia (Nkem Owoh) and Adamu Zango.
Speaking on this, MTN Executive, Amina Oyagbola said, “MTN remains proud to be associated with the growth and development of the careers of all our ambassadors, past and present. We specially thank all our former ambassadors for their immense contributions to building our brand and making us the network of choice in Nigeria. We will definitely continue to maintain the strong and mutually beneficial relationship with them through the monetization of their content on all our digital platforms – MTN Music+, CRBT and VAS.”