Wednesday, 7 September 2016

Alliance Media acquires Imagination Outdoor in Mozambique

Alliance Media Mozambique have completed the acquisition of Imagination Outdoor, previously owned by MOP Portugal (Portugal’s largest Out Of Home Company).

Alliance Media, as an investor in African Out Of Home media aim to strengthen its portfolio in Mozambique, while MOP has decided to deepen their dominance in the Portuguese market.

Alliance Media bill board. Image source: zayari.com
The Imagination Outdoor portfolio brings to the existing Alliance Media holding multiple illuminated billboards across central Maputo. The location of these sites allows advertisers to target lower, middle or upper LSM’s across all the entry points and main landmark areas of Maputo’s CBD.

This acquisition makes Alliance Media the largest Out Of Home player in Mozambique. The additional outdoor sites (including wall sites and backlit billboards) complement Alliance Media’s existing Out Of Home range across the other nine Mozambican provinces. “We are proud to be able to offer truly national campaigns across all ten provinces and across all LSM groups in Mozambique. This is the kind of value we enjoy bringing to our clients, as their partners in building successful brands in Africa.” says Greg Benatar, Sales and Marketing Director, Alliance Media.

Alliance Media is Africa’s leader in billboard and airport advertising. Advertising in Mozambique can be booked by contacting mozambique@alliancemedia.com or to advertise in any of the 23 countries in which Alliance Media operates, contact the Africa desk at info@alliancemedia.com or on +27 11 880 4664.

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