Friday, 5 August 2016

Branding For Her Initiative To Empower Women Entrepreneurs

· To Give Access To $10,000 Worth Of Branding And Strategy Services

A team of young marketing communication experts under the aegis of Branding For Her Initiation will empower 20 startups with free branding and strategy services this month in Lagos.

According to the team leader and founder of the initiative, Mr. Temitope Ajayi, one of the reasons for initiating the workshop was to also improve gender equality and empower more women to become an active job creator for other women through entrepreneurship.

Mr. Temitope Ajayi
“For us to be able to achieve the gender equality goal; more women need to step into the entrepreneur space so that they can create more jobs and opportunities for women. Becoming an entrepreneur has its share of challenges which are mainly the cost of rolling out the idea, services or product. And we believe effective branding play an important role in creating an outstanding services or product that appeal and sell.

“From our study many women tend to drop their ideas when they could not afford the rollout cost for effective branding and strategy for their ideas, services or products”, he said.

Mr. Ajayi, who is also the Senior Creative Director at CoolWork Universal, added that “Branding For Her Initiative was created to help Women Entrepreneurs kickstart their idea and put them in the front role as job creator by taking care of the Branding and Strategies Rollout Cost for them, while they only have to worry about creating ideas that sell.”

So far, the programme is gaining traction with over 150 entries so far; the program is currently enjoying support from top international organization. Our partner from inception has been Venture Capital For Africa (VC4A) and recently just gain the support of WEConnect International a top global women organization and we have other organizations showing interest in view.

The beneficiaries will randomly be selected given access to $10,000 worth of branding and strategy services.

The next phase of the initiative tagged ‘evolution stage’ will support 150 female entrepreneurs or aspiring female entrepreneurs while the third phrase tagged ‘Impact Stage’ will be a convergence of 1000 female entrepreneurs across Africa. And the final stage will be the Global Stage wish will support 2000 entrepreneurs globally every year.

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