Monday, 13 June 2016

Chilean winery Santa Rita becomes Arsenal's first wine partner

English Premier League football club Arsenal has announced a partnership deal with Chilean winery Santa Rita as its first official wine partner.

The partnership with the South American company will run for three seasons, from 2016-17 to 2018-19.

As part of the deal, Arsenal fans will be engaged in both the UK and international markets including Africa, Asia and North and South America.

“We are delighted to welcome Santa Rita as our official wine partner. They have a long history of being innovators and producing wines that receive universal acclaim while still remaining part of their local community after 136 years of business", Vinai Venkatesham, Arsenal’s chief commercial officer, said in a statement on Arsenal.com.
The executive vice-chairman of Santa Rita, Baltazar Sánchez also expressed that the partnership does not "only opens up new possibilities for the Chilean wine industry but also provides a platform from which we can reach all corners of the globe with our Santa Rita wines".

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