Okhma Global, an event and destination marketing agency has retained the marketing of Carnival Calabar and Festivals following its stellar performance in promotion of the 2015 event.
The agreement with the Mary Ephraim-led agency was made known by the chairman of the Cross River state Carnival Commission, Mr. Gabe Onah and Mr. Ken Anklah, Special Adviser to the governor on Festival and Events, on behalf of His Excellency, the executive governor of Cross River state, Professor Ben Ayade.
“We are very excited to be retained on this beat. Last year, we had challenges of having little time to work with. I recall we put together the CEO’s meeting with the governor barely fourteen days to the commencement of the carnival. Even though the turnout was impressive, few of them did mention the short time left to D-day. Many got involved, but promised bigger volumes this year. We are happy His Excellency, Governor Ben Ayade expressed satisfaction with our efforts. However, we promise all stakeholders that we would deliver even bigger this year. Also having worked closely with the sponsors and based on feedbacks, we have made suggestions to the carnival commissions about new tweaks and angles to existing events and new events that we believe would improve and ease revenue generation”, said the ebullient marketing expert, Mary Ephraim.
The theme for the 2016 Carnival is “Climate Change”. The theme seeks to draw attention to the challenges of global warming and its effect on the environment as well as preservation of future livelihoods. With the carnival, participants and revelers attack the problem with creativity as their major tool. It is also noteworthy that with Cross River being a major tourism destination in Africa, preservation of its wild life and natural fauna becomes a task for accomplishment, which Governor Ayade is now spearheading.