Both the harp and Guinness have been linked with each other since 1862. But now brand agency Design Bridge has breathed new life into the Guinness harp, by sharpening it.
The famous 'Estd 1759' is now engraved in the harp's body, instead of being written underneath it.
|The Guinness Harp through time. Image: Design Bridge|
“Collaborating with letterpress specialists New North Press, we experimented with different materials and layers to build up the brand mark, adding that all-important depth, tactility and drama”.
“It’s not often that you get to re-design one of the world’s most famous brand marks, so this project was a real labour of love and a shining example of our creative philosophy”.