Thursday, 24 March 2016

Redeemer’s University Agog for Akingbade’s Lecture

The Redeemer’s University, Ede, State of Osun, is said to be agog at the prospect of Mr. Bola Akingbade visiting the campus to speak to the students and the entire university community on the subject of university branding.

Bola Akingbade is billed to deliver a Bespoke paper on Building a World Class University: the Role of Brand Management. The conference which holds on Tuesday, March 29, 2016, is expected to be attended by about 2000 students and the entire university community.

Mr. Akingbade would be sharing his rich and enduring marketing communications knowledge and experience with students of Redeemer’s University (RUN) as they mark their BrandiQ Club Day at The University Auditorium, Ede, Sate of Osun.

Already, there is a high level of excitement within the entire academic community since the announcement that this strategic marketing egghead would be presenting the main paper during the RUN BrandiQ Club Day. Students from neighbouring universities and polytechnics have been invited in huge numbers to grace the occasion. The Vice-Chancellor of Redeemer’s University Prof Debo Adeyewa and the registrar,Bola Oloketuyi  will play hosts to the select personalities across all spheres of life invited to the unique occasion.

The guest speaker, Bola Akingbade is one of Nigeria’s most respected brand strategist with vast marketing experience. His experience cuts across local and international marketing assignments mostly in the Fast Moving Consumer Goods (FCMG). He is a former Chief Marketing Officer of MTN Nigeria. While serving this Telco giant, Akingbade deployed his wealth of experience to create seamless strategic marketing models to boost the firm’s profitability.

He also worked with Nigerian Breweries Plc where he rose through the ranks and climaxed as Corporate Affairs Director of Nigerian Breweries Plc in 2004. In 2001, he was at Heineken International, responsible for building the Amstel brand across the African continent.  He also served as the Marketing Director of Nigerian Breweries Plc.

He has held leadership positions in several professional bodies, including the Advertisers’ Association of Nigeria (ADVAN) where he served as President. He is a member of Nigerian Institute of Marketing; Fellow, Advertising Practitioners’ Council of Nigeria and Member, Institute of Directors.

With this wealth of experience, handling a highly interactive and intellectual session that would dissect several burning issues bordering on the question of institutional branding and other related issues comes natural to Mr. Bola Akingbade.  At Tuesday’s event, Students and other members of the academic community will have the privilege of interacting real time with this marketing legend.

BrandiQ Campus Club, the organising platform for this programme was designed to intellectually equip all students, especially those in programmes related to Integrated Marketing Communications (IMC) in universities and polytechnics, and to also develop their brainpower and creative minds during their formative years in school.

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