Premier League unveils new visual identity for post-Barclays era

 Starting from the 2016/2017 season, the logo will feature a remodelling of the league’s lion icon.

The money-spinning English top flight is ending its 12-year association with Barclays bank in favour of becoming a 'clean brand' and will from now on be known simply as 'the Premier League'. Thanks to the new £5billion TV deal.

“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition,” Premier League Managing Director, Richard Masters, said.

“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.

“We look forward to sharing more details of our new positioning in the coming months.”

By dropping its title sponsor, the Premier League is bringing itself in line with major American sporting competitions such as the NFL and NBA.