Next year, 32 tournaments of the Women’s Tennis Association (WTA) will air on Canal Sony and several TV everywhere platforms. The tennis programming will include the Premier and Premier 5 tournaments and the finales of the BNP Paribas WTA Singapore.
Following the rights acquisition, the company will deploy special programming with a team of tennis experts, although no names or specific shows have yet been unveiled. The deal was achieved through the UK's Perform Media Channels, worldwide digital media partner of the WTA.
“Live sports programming matches our brand perfectly, as we look for emotional experiences to involve the audience,” said TV Schultz, executive VP, SPT for Latin America and Brazil.
“This agreement will allow us to greatly increase our reach in the region and expand our audience beyond the traditional sports fan,” said Bruno Rocha, executive vice president of WTA Media.