The event is expected to be a grand spectacle exhibiting glamour and glitz as creativity in the industry will be rewarded for innovation demonstrated in the industry for the past year. Similarly, companies who frequently utilise the outdoor advertising medium as a means to showcase their products would also be honoured for their consistency in making use of the platform.
This year’s awards received an unprecedented number of nomination entries for the various awards categories which are fourteen in total. The categories are- Diary Food and Beverages, Alcoholic Drinks, and Non-Alcoholic Drinks. Other award categories include- Financial Services, Public Services/Real Estate, Electronics/Electricals, Automobile/Accessories, Household Products, Pharmaceuticals/Cosmetics, Telecoms, Information, Computer and Technology, Grand Poster, Legend Out of Home, and Oil and Gas.
Various agencies and renowned advertisers are expected to keenly jostle for the awards, which are expected to spring up few surprises. The crème-de-la-crème of the industry as well as stakeholders, professional bodies and other prominent individuals has confirmed their participation and are expected to grace the event.
Speaking on the awards, a member of the planning committee, Nwagwu Churchill, said the industry is enthusiastic about the upcoming event and the planning committee has made efforts in ensuring they deliver a memorable event. “The enthusiasm has been very high; all the arrangements are in top gear. The committee is working round to ensure that we have a very successful outing. All the necessary logistical arrangements have been put in place.”