At the same time the company presented a new design of its well-known shield on the façade of the company’s headquarters in Amsterdam.
“Innovation has been in our DNA since we introduced our first light bulb more than hundred twenty years ago”, said Philips Chief Executive Officer Frans van Houten. “We believe that the new brand positioning much better reflects Philips’ mission to improve people’s lives through meaningful innovation.
"As a technology company, our commitment is to deliver innovation that will drive our future growth and matters to people. We will make healthcare more affordable and accessible through innovation. Our energy-efficient LED lighting solutions will improve people’s wellbeing and make the world more sustainable. Our locally relevant consumer appliances and services will improve people’s lifestyle, health and wellbeing. This is what our brand stands for.”
The brand positioning the company announced today is brought to life by the launch of a digital storytelling platform, showcasing a wide range of Philips innovations that have a positive impact on people’s lives, such as MRI-guided High-Intensity Focused Ultrasound therapy to treat tumors while avoiding damage to healthy surrounding tissue.