Tuesday, 19 November 2013

Etisalat Leads Development of Innovation Culture in the Mobile App Ecosystem

Etisalat Nigeria has once again demonstrated its industry leadership and continuing support to the growing community of local application developers in the country by partnering with 70TH Precinct on the maiden edition of the Nigeria App Summit 2013.

The summit which held recently at Eko Hotel & Suites, Victoria Island was organized to provide a structured platform for discourse on growth and development of the Nigerian App ecosystem.

Working with the central theme: “Unleashing the Power of Mobile Applications”, speakers and delegates all agreed that for the Nigerian App ecosystem to reach its full potential, the Apps must be able to address the needs of their target audience. To achieve this, speakers at the summit charged local developers to come up with innovative ideas that will drive usage and ultimately change the face of mobile App technology in the country.

Manager, Data Marketing, Etisalat Nigeria, Mr. Bankole Alao reiterated Etisalat’s commitment to partner with brilliant application developers and technology start-ups. According to him, Etisalat is concerned about the growth of indigenous Apps and is ready to provide the necessary support in terms of exposure to the appropriate target subscriber base and enabling infrastructure to make the apps work. “We have been able to grow our sub base to 16 million subscribers in just over five years due to our firm commitment and belief in delivering value through innovative products and services. We believe that App developers should embrace the same culture and provide users with unforgettable interactive experiences,” he said.

Summit Director, Mr. Osa Umweni said the objective of the summit was to bring together the stakeholders in the mobile technology industry to proffer solutions to the creation and adoption of locally designed Apps. He lauded Etisalat for its role in driving these conversations, saying that the company understands that the future of mobile technology lies in Applications. He also implored other network service providers to work on putting Nigeria on the global map as far as mobile Apps are concerned.

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