|Ibrahim family doing their thing|
The MDA is sponsored by Maltina, a premium non-alcoholic malt brand from the stable of Nigerian Breweries Plc and the nation’s number one malt drink. After a rigorous and intensive competition process spanning more than a month, five families; the Ebute, Briggs, Ibrahim, Enweribe and Ikumoinein families qualified for the grand finale taking place live at Eko Hotel and Suites on Saturday September 21, 2013.
The judges were impressed with the hard work and effort each family made by fine tuning their various dance routines to prove that they wanted to retain their stay in the Academy. However, one family had to be evicted and after much deliberation the Asiyefia family was asked to leave.
During the third and final eviction showdown, the Ekado and Ebenezer families were evicted in an emotion laden episode which witnessed some of the best and determined dances the show has ever seen. But the judges had to make the decision because there are only five slots for the grand finale. As it stands, the Ebute, Briggs, Ibrahim, Enweribe and Ikumoinein families would battle for the crown of Nigeria’s number one dance family today.
Speaking on the show, Mrs Ngozi Nkwoji, Senior Brand Manager, Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the seventh season of MDA, seven years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.
We put a lot of work into it and every year there is something bigger and better. What we are doing with Maltina Dance All is to ‘share happiness’ and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market. For this year 2013, we already have MDA seven ‘The Evolution’; we also shared happiness this year at the Lagos Carnival. We have a couple of surprises for our consumers as the year goes by”.