The Managing Director Promasidor Nigeria Limited, makers of Cowbell milk, Chief Keith Richards, who made the disclosure at a press conference held in the company’s corporate headquarters in Lagos recently also explained that qualifying entries are publications from 1st April 2013 through to 30th April 2014.
The awards were instituted in 2012 as a way of rewarding excellence in journalism in Nigeria for dedicated news reportage on industry, education, and corporate social responsibility & nutrition issues all year round.
“Since we sold the first sachet of milk and grew our product brands across our dairy, beverage and food enhancement categories we have enjoyed and benefitted from the support of the media and committed journalists who have noticed our commitment and hard work. This year, Promasidor celebrates its 20th anniversary and our success over the years has been driven by the dedication of the media to promote our quality consumer brands.
Since the 18th March, 2012 when this award was launched, we have joined the media world to celebrate five remarkable journalists who flagged off the maiden edition at the grand awards dinner at the Eko Hotel & Towers on 27th April, earlier this year,” he said.
Richards explained that the Award winners received state-of-the-art tools for the trade and also are scheduled to begin a 6 weeks certificate-awarding course at the School of Media and Communications at the Pan African University, Lagos that will further equip them with new knowledge to do more.
Commenting to the event, Mr. Andrew Enahoro, Head Legal and PR, Promasidor, said the award categories have been thoughtfully picked to encourage better journalist coverage of areas that are very important to society.
Enahoro said the company included the brand advocate of the year to reward journalist that covers its brand activity in the market space. “All entry publication for each category seeks to reward excellent reportage about these issues as it concerns or affects society and industry. It has no bias regarding the content or the direction besides fulfilling the criteria for the awards,” he noted.