The application which commenced on August 1st will close on October 15, 2013. To challenge and inspire this year’s entrants, applying curiosity will be this year’s Lexus Design Award theme. Lexus welcomes designers from all fields, such as architecture, product design and fashion.
The Lexus Design Award provides an opportunity for the winners to showcase their works while receiving feedback from world-renowned design professionals. Additionally, two winners will work with a famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus hopes to encourage the next generation of creators.
Lexus designers and engineers spend a great deal of time thinking about the serious matter of how to improve our designs and their impact on the world. It is also important that what Lexus builds is exhilarating for our customers. Applying curiosity in a creative manner can result in unexpected innovations that change lives.
The 12 winners will be announced in early 2014, and their works will be exhibited during Milan Design Week 2014.