WhatsApp has launched a three-week campaign celebrating Nigerian small business owners and the everyday hustle behind their businesses, highlighting how entrepreneurs are using WhatsApp Business to connect with customers and drive growth.
The ‘Power your hustle with WhatsApp Business’ campaign follows three small businesses in Lagos, Ibadan and Abuja, telling the stories of the entrepreneurs behind them, the journeys that have shaped their businesses and how WhatsApp Business has become part of their daily operations.
The businesses featured in the campaign are:
Edibles by Lera Ipapanu (Lagos): A snack brand reviving popular local snacks with modern packaging and convenient delivery.
Founder Mosumola Oladoye says, “WhatsApp Business is the digital storefront of Edibles by Lera Ipapanu. One feature I love is the Catalog, because customers can browse our products, see prices and check available sizes.”
FHR Spices (Ibadan): A Nigerian natural food seasoning brand based in Ibadan, Oyo State, making healthy eating simple and enjoyable through carefully selected herbs and spices without artificial additives or preservatives.
Founder Aminat Akinyemi says, “WhatsApp Business has become one of our most powerful tools for building relationships and driving sales. While I am busy in production, the Meta Business Agent knows my product like I do, and it answers customer's questions in a way that feels personal”.
Twinny’s Kitchen (Abuja): A food processing company producing high-quality, hygienically processed and packaged African food products for customers across Nigeria and the diaspora.
Founder Augustina Onoriode says, “WhatsApp Business has helped me transform customer conversations into lasting relationships and it has become the biggest driver of Twinny’s Kitchen’s growth. With Lists, I organise my customers into groups like New orders, Follow up, Pending orders and Waybill”.
As the businesses have evolved, WhatsApp Business has become an important part of how the three founders communicate with customers and manage their operations.
All three entrepreneurs are also using the recently announced Meta Business Agent, an AI-powered assistant within the WhatsApp Business app. The tool can answer customer questions, recommend products and help move a sale forward when a business owner is unavailable to respond.
Speaking about the campaign, Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa, Meta, said: "WhatsApp continues to be an important part of how business gets done in Nigeria, and we're seeing business owners use it for far more than just messaging. The founders we're spotlighting are finding new customers, answering questions quickly and making sales. With Meta Business Agent, business owners now have AI working alongside them, and we look forward to seeing how they use it to power their hustle."
The stories of the three entrepreneurs will be told through documentary-style “day in the life” videos capturing the realities of running their businesses. The videos will be featured across the Meta Africa Facebook page and WhatsApp for Business’ social channels.
A virtual masterclass will also bring together small business owners from across Nigeria for practical guidance on using WhatsApp Business tools, including the Meta Business Agent and ads that click to WhatsApp.
Small business owners can follow the Meta Africa Facebook page for more information about the campaign and upcoming masterclass.
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