Reebok has named actress and singer Hilary Duff as its newest brand ambassador, announcing the partnership on August 31 alongside a new campaign titled “Unfiltered & Unstoppable”.
The partnership brings together Duff’s approach to fitness, everyday life and personal style with Reebok’s longstanding focus on individuality and self-expression.
As part of the campaign, Duff features in a selection of Reebok’s performance apparel and footwear, including the FloatZig 2. The campaign presents movement as something that extends beyond the gym and forms part of everyday life and lifestyle.
Speaking about the partnership, Duff said: “I’m excited to partner with Reebok, a brand that has always embraced originality and individuality. To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day. Reebok shares that mindset, and I’m looking forward to what’s ahead for this partnership.”
Duff, who has described herself as a longtime Reebok fan, has also named the Club C 85 Vintage among her favourite sneakers from the brand.
With a career spanning music and acting, alongside a strong presence in fashion, wellness and lifestyle, Duff brings broad appeal to the partnership. Her appointment also highlights Reebok’s continued focus on the intersection of performance and everyday style, reflecting a shift towards viewing movement as an integral part of consumers’ daily lives rather than something limited to the gym.
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