The Basketball Africa League (BAL) has announced a multi-year partnership with global sports brand PUMA, naming the company as the league’s official outfitter ahead of the 2026 season.
The collaboration will begin with the new BAL campaign, which tips off on Friday, 27 March, at the SunBet Arena in Pretoria, South Africa. Under the agreement, PUMA will provide official apparel for teams, fans and referees, including match kits, warm-up gear, training wear, accessories, and branded clothing for participants involved in the league’s social impact and player development programmes.
The fanwear collection, designed to reflect the energy, diversity, and creativity of African basketball culture, will be available during the season at BAL arenas, as well as through the league’s and PUMA’s retail channels and selected stores in South Africa.
“Our collaboration with PUMA reflects our shared commitment to elevating the African sports industry and basketball in particular,” said BAL President Amadou Gallo Fall. “PUMA’s innovation, creativity, and deep connection to the continent’s sports ecosystem and our game make them an ideal partner to help us continue to raise the standard of African basketball, enhance the experience for teams, players, and fans, and drive the BAL’s continued growth.”
“The collaboration with the BAL is an important step in PUMA’s brand commitment to growing the game worldwide,” said PUMA Vice President, Sports Marketing & Sport Licensing, Johan Adamsson. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many BAL fans globally.”
PUMA joins a growing list of BAL partners, including Rwanda Development Board, Afreximbank, Air Senegal, Amazon Web Services, Castle Lite and RwandAir, as the league continues to expand its commercial footprint and global reach.
The 2026 season is expected to build on the league’s rising popularity, with further details to be announced in the coming days.
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