Bundesliga giants Bayern Munich announced on Friday that they will reduce ‘Visit Rwanda’ branding as the club moves “away from a commercial sponsorship” with the African nation, which is facing criticism over alleged support for rebels in neighbouring Congo.
The German club dismissed accusations of sportswashing when it signed a five-year deal with Rwanda in 2023. The agreement included stadium advertising and events aimed at promoting tourism and investment in the country.
Rwanda also holds similar sponsorship agreements with Paris Saint-Germain, Arsenal and Atletico Madrid.
Bayern confirmed it is transforming the existing sponsorship into a three-year partnership focused on developing young football talent at a Bayern-affiliated academy in Rwanda. The club did not specify when the ‘Visit Rwanda’ branding would be removed, describing the change as “a transition.”
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