Nigerian Idol Season 10 Winner, Purp, Visits Rite Foods

...Applauds Bigi for Powering Talents 

In a heartfelt moment filled with excitement and gratitude, Purp, the winner of Nigerian Idol Season 10, paid a courtesy visit to Rite Foods Limited, expressing deep appreciation to the company’s flagship brand, Bigi, for its ongoing sponsorship of the popular reality music show.

Joined by Raymu, the show’s dynamic runner-up, Purp commended Bigi’s five-year commitment to Nigerian Idol, describing it as a shining light for aspiring musical talents across Nigeria.

“This platform has changed my life,” said 25-year-old Lagos-born singer Anu Agosa (aka Purp). “From the early days in church choirs to theatre stages, I’ve always dreamt of moments like this. Bigi didn’t just sponsor a show, they sponsored dreams, and I’m deeply thankful.”

Raised in a musically rich home by a choir-leading mother and nurtured by gospel harmonies, Purp’s powerful vocals and captivating performances won over millions of fans. Her triumph on the show came with a grand prize that includes a brand-new SUV, ₦30 million in cash, a DStv Explora with a one-year premium subscription, and a music recording deal.

Welcoming the rising star, Seleem Adegunwa, Managing Director and Chief Executive Officer of Rite Foods Limited, reaffirmed the company’s commitment to youth empowerment and promoting creative excellence.

“At Rite Foods, we believe in platforms that reflect our core values, innovation, excellence, and accountability. Nigerian Idol is one of those platforms, and through Bigi, we’re proud to be nurturing tomorrow’s icons,” said Adegunwa.

He encouraged Purp to remain grounded and resilient as she begins her music career, reminding her that success is rooted in discipline and excellence, values that also define Rite Foods' journey.

“You’ve inspired a generation,” he said. “Now the real journey begins, and you will always have Bigi rooting for you.”

He further emphasised Rite Foods’ dedication to championing Nigerian youth, stating that as a proudly Nigerian and globally minded organisation, the company will continue to support initiatives that spotlight homegrown talent and creativity.

Visibly elated, Purp described her win as both humbling and inspiring.

“Winning came as a surprise, but it’s a reminder that hard work and passion always pay off. I’m grateful to Bigi and Nigerian Idol for this life-changing opportunity. This is just the beginning,” she said.

With her vibrant energy, soulful vocals, and compelling story, Purp is poised to become one of Nigeria’s next major music exports, a star whose journey was powered by self-belief and the support of visionary brands investing in the dreams of a new generation.