Arsenal have announced a new global partnership with Meta, the technology company behind Facebook and WhatsApp, aimed at enhancing digital engagement with supporters worldwide.
The collaboration will give fans access to new digital experiences and exclusive opportunities through Arsenal’s official WhatsApp channel and Facebook page. A series of fan-focused activations is also scheduled to take place at the Emirates Stadium throughout April.
Supporters participating in Arsenal’s Facebook communities will additionally have the chance to attend matches as part of the initiative.
The deal marks Meta’s most significant partnership in club football to date, adding to its existing sports collaborations, including with the Mercedes Formula One team.
For Arsenal, the agreement further strengthens its commercial portfolio following recent partnerships with ADT and HFM.
To mark the launch, a promotional video has been released across Arsenal, WhatsApp and Facebook platforms, including YouTube, Instagram and in-app channels.
“Our partnership with Meta builds on how our supporters already come together, wherever they are in the world, and will create more ways to feel closer and more connected to our club,” said Juliet Slot, chief commercial officer at Arsenal.
“As we continue to compete to win major trophies, partnerships like this play an important role in supporting that ambition and strengthening our connection with supporters.”
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