Netflix appoints OnPoint PR as publicity partner to drive growth in Sub-Saharan Africa

Netflix has appointed OnPoint PR as its publicity agency partner for Sub-Saharan Africa, with a focus on South Africa, following a competitive multi-agency pitch process.

The appointment will see the boutique South African public relations and influencer marketing agency support Netflix’s expanding footprint across the region, with an emphasis on culturally relevant, story-led campaigns, according to the agency.

For OnPoint PR, the partnership reflects a long-held belief that African stories deserve to be told with depth, nuance and global relevance.

This year marks the agency’s 16th anniversary, making the appointment a significant milestone in its growth journey and a signal of its continued evolution.

OnPoint PR’s client portfolio includes Absa South Africa, Spur Corporation, White Star, Savanna, and Global Citizen, alongside brands across the lifestyle, consumer, and entertainment sectors. The agency says this experience positions it to strengthen Netflix’s brand profile and audience engagement across the region.

“This is a proud moment for us. We are really looking forward to being part of the incredible team at Netflix and contributing to the stories coming from the region and the world in a meaningful way. There is so much richness, talent, and perspective across the continent, and we're excited to help bring those stories to life and connect them with audiences both locally and globally,” says Fatima Ouanssaidi, Co-Founder and CEO of OnPoint PR.

“For us, great publicity starts with understanding the story at its core and how it connects with people. Netflix has an incredible slate of content, and we're excited to work closely with their team to amplify these stories in a way that feels authentic, culturally relevant, and impactful across the region,” says Vista Kalipa, MD and Co-Founder at OnPoint PR.

Led by Kalipa and Ouanssaidi, the agency has built a reputation for delivering culturally resonant and strategically grounded campaigns across Africa.

Netflix and OnPoint PR will work together to deepen audience engagement and further strengthen the streaming platform’s presence across Sub-Saharan Africa, the agency concludes.