Promasidor Nigeria has restated its long-standing commitment to advancing education and improving child nutrition in the country as it marked this year’s International Day of Education.
The leading food and beverage company said it continues to support learning outcomes in schools nationwide through a combination of high-quality nutritional products and targeted educational initiatives. One of such efforts is the ‘Ikun Milk Day’ programme, through which students are provided with dairy products containing essential nutrients to support healthy growth and learning.
Speaking on the occasion, the company’s Chief Executive Officer, Francois Gillet, highlighted the strong connection between nutrition and education, noting that proper nourishment is fundamental to helping children reach their full potential by giving them what they need to learn, grow and thrive.
Gillet affirmed that Promasidor’s dairy products are fortified with key nutrients, including calcium, vitamins and essential minerals, which are critical for bone development, cognitive function and overall wellbeing. He added that the company’s belief that improved nutrition directly contributes to better educational outcomes and long-term societal growth continues to guide the quality of its products.
Beyond nutrition, Promasidor has, for nearly a decade, empowered secondary school students across Nigeria through its flagship career guidance initiative, “Harness Your Dream.” The programme targets Junior Secondary School 3 (JSS 3) students at a crucial stage when important academic and career decisions are made, equipping them with the knowledge needed to pursue sustainable and fulfilling career paths.
This commitment builds on the company’s more than 20 years of investment in mathematics education through the ‘Cowbellpedia TV Quiz Show.’ In 2025, Cowbellpedia, themed ‘Mega Minds,’ was expanded to cover a broader range of subjects, including Science, Technology, Engineering and Mathematics (STEM), reflecting the evolving interests of students.
The revamped competition now offers prizes worth up to ₦100 million, comprising cash rewards, laptops, other learning equipment and products. Top winners also receive an all-expense-paid educational excursion to South Africa.
These initiatives underscore Promasidor’s mission to make a meaningful contribution to Nigeria’s educational development and demonstrate how private sector involvement can help strengthen educational standards through sustained collaboration.
Promasidor Nigeria’s brand portfolio includes Cowbell, Loya Milk, Miksi, Top Tea, Onga Seasoning, Twisco and Kremela, with the company continuing to engage consumers through initiatives aimed at social impact and long-term development.
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