Adidas Launches Predator and F50 2026 Campaign with Bellingham and Yamal

Adidas has launched its Spring/Summer 2026 football boot campaign, inviting players to make a choice: chaos with the F50, led by Lamine Yamal, or control with the Predator, championed by Jude Bellingham. Both the Predator and F50 Elite models receive bold new colourways and are available now in select stores and online at adidas.com.

The campaign centres on the playful rivalry between the two boot lines. The Predator Elite FT is designed for control, helping players execute precise movements in high-pressure moments. In contrast, the F50 Elite empowers players to embrace unpredictability, pushing limits to create moments of brilliance.

Featuring two of football’s biggest stars, Lamine Yamal and Jude Bellingham, the campaign brings to life the choice between raw speed and game-breaking skill or calm, commanding control on the pitch. “Lamine Yamal, chaos personified, and Jude Bellingham, the master of control, star in a film that brings to life picking between electrifying pace and game-breaking skill or calmly commanding any situation on the pitch,” said adidas.

The Predator Elite has been reimagined with NANOSTRIKE+, a lightweight mesh upper offering softness, integrated grip, and precision striking. A reworked FOLD-OVER TONGUE and STRIKEFRAME soleplate enhance ball contact, traction, and rotational agility, while the return of POWERSPINE provides midfoot stability for stronger strikes. The new colourway pairs a striking red forefront with a white midfoot and heel, accented by the signature three stripes echoing the original Predator Precision design.

The F50 Elite features a vivid new colourway with a lucid lemon heel fading into white across the midfoot and forefront, evoking a sense of motion. Its FIBERTOUCH UPPER provides lightweight support, while SPRINTWEB 3D texture enhances ball control. COMPRESSIONFIT TUNNEL TONGUE ensures a secure fit for maximum speed, complemented by SPRINTFRAME 360 for acceleration in all directions.

Sam Handy, GM Football at adidas, said: “Through this campaign, we’re igniting a conversation that sits at the heart of football culture. These boots are about more than just innovation; they represent the two fundamentally opposing forces that define the modern game: raw speed and ultimate control. At adidas, our goal is to empower every athlete to play their way, and with this campaign, we’re challenging players everywhere from grassroots to professional stadiums, to embrace their footballing identity and once and for all, choose their side.”

Jude Bellingham, midfielder and adidas Predator athlete, added, “I love having a boot that feels so connected to my game, allowing me to control the ball and dictate the play with the precision I strive for. Football for me, is all about pushing for that mastery and composure on the ball that allows you to pick the perfect moment for a defense-splitting pass. Predator supports me in finding that perfect rhythm. So come and join me on Team Predator.”

Lamine Yamal, winger and adidas F50 athlete, said, “Football is about pushing the limits to create beautiful chaos, amidst the tactical structures and discipline of most teams. F50 allows me to embrace that chaos – giving me the assurance to be unpredictable and take risks. I want players everywhere to feel that same confidence in every moment - so if you see an opportunity – take it. Break the rules. Join me on Team F50.”

Predator boots will be worn by Jude Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo, and Aitana Bonmati, while the F50 will be featured by Lamine Yamal alongside Ousmane Dembélé, Florian Wirtz, Vicky Lopez, and Trinity Rodman.