Wednesday, 20 January 2016

Africa & Middle East Brands, Celebrities can now join Viber’s social channel, Public Chats

Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has announced that it has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. Brands, organizations, celebrities, public figures and social influencers from these countries can now join Viber’s global platform to reach a local and regional audience.

Public Chats are live discussions that Viber users can follow, like and share with their community. Released in beta version in November 2014 with select global partners, this feature offers a new kind of social experience – tapping into live conversations from celebrities, personalities, brands and organizations. Mobile users can discover new communities, follow interactive chats in real-time and share original pieces of content with friends and contacts.


“The Middle East and Africa are important markets for Viber, and we are pleased to welcome local influencers and brands to our Public Chats platform,” said Mark Hardy, CMO, Viber. “We are sure they will enjoy chatting, commenting and debating live on this active social channel whilst sharing tips, news, and local content to our constantly connected mobile audience across the region.”

Selected partners in Africa and the Middle East, at Pan-African level and in key markets such as South Africa, Kenya, Nigeria, Ghana, Senegal, Ivory Coast and Egypt, have joined Public Chats for this regional launch in a bid to be the first players to offer local conversations on Viber. African users can now start to follow them from the Viber Public Chats explore page.

Super star of African Music, Youssou NDour, the internationally acclaimed Senegalese singer and composer just joined Viber Public Chats. “The Viber Public Chats channel will enable my fans to follow in real time my music and artistic activities; it will also represent an opportunity for me to engage in discussions designed to forge a peaceful and open world.”


Jumia, the leading ecommerce platform in Africa, recently opened Public Chats in Egypt and Nigeria and were one of the first partners to join this new social channel in the Middle East and Africa. Viber users can expect more Jumia Public Chats to open in the African continent in the coming months.

"We are really excited with this partnership,” stated Jeremy Doutte, CEO of Jumia. "As new African customers discover the Internet first through their mobile, we want to address them wherever they are. Viber is a mobile first company with an outstanding reach in Africa. Jumia is also a mobile first company and the first online shopping destination in Africa. Joining forces will enable both Viber and Jumia to deliver quality content and good vibes to our users."

In the continent, Pan-African media such as AllAfrica.com and TRUE Africa have joined as partners and are now live on Public Chats. "We’re excited to be an early adopter of this new Viber platform,” said Amadou Mahtar Ba, Chairman of AllAfrica Global Media. “We look forward to inviting African media to comment on current affairs and national events as they happen in their country. Public Chats promise to be an excellent tool to bring together our community of African media.”

“Opening a Public Chat on Viber is an exciting opportunity for us to introduce our editorial team and journalists, all the minds and souls behind TRUE Africa. It will represent an ideal platform for us to comment and debate on the latest news and trends in Africa and among the diaspora,” shared Claude Grunitzky, CEO and Founder of TRUE Africa. 

No comments:

Post a Comment