Starbase Technologies Unveils Yolly to Reward Users for Watching, Streaming and Creating Content

Starbase Technologies has launched Yolly, a new social entertainment platform that rewards users for watching, streaming and creating content, as the company seeks to redefine participation in the digital economy.

The platform introduces a rewards-driven model that recognises the value generated by everyone who contributes online, enabling viewers, creators and brands to benefit from meaningful engagement within a trusted digital ecosystem.

Built to support the growing creator economy, Yolly uses Stars, its native digital rewards currency, to reward users for meaningful participation across content consumption, live streaming and content creation.

Unlike many traditional social media platforms, where monetisation is typically limited to creators with large followings, Yolly allows creators to begin earning from their first live stream. The platform removes follower thresholds and provides emerging creators with features such as gifting, Boosts and the Founder Creator badge from the outset to help them build their communities.

Viewers are also rewarded through the platform's watch+ feature, earning Stars simply by watching content from their first session.

For brands, Yolly offers an alternative to impression-based advertising by focusing on verified audience engagement. The platform provides per-minute performance metrics, real-time dashboards and brand safety controls, enabling businesses to measure campaign performance more accurately while engaging audiences in a secure digital environment.

Speaking on the launch, Yolly's Head of Business, Emeka Okenwa, said the platform's rewards economy was designed to encourage wholesome content rather than chasing viral trends, while creating opportunities for everyone contributing to the digital ecosystem.

“The platform has been developed on the premise that the future of the creator economy should be more inclusive, more rewarding, and built around genuine communities rather than algorithms alone,” he added.

Okenwa said Yolly was built on the principle that social media platforms should promote wholesome, family-oriented content while providing viewers, creators and brands with a safe environment to connect, create and grow.

The platform offers a broad range of content across entertainment, sport, lifestyle, education, technology and live events, positioning itself as a destination for meaningful digital engagement while rewarding active participation.