The Effie Awards South Africa has announced its 2026 call for entries, inviting agency and client partner teams to submit campaigns that have delivered measurable impact in the market.
Recognised globally as a benchmark for marketing effectiveness, the Effies reward campaigns that not only resonate creatively but also demonstrate how strategy, execution and evidence combine to drive real business results.
"Effie is where effectiveness is defined, tested and celebrated," says Gillian Rightford, ACA Executive Director for Effie South Africa. "It sets the standard for what 'works' in marketing — recognising the ideas that solve business problems, shift behaviour and deliver outcomes that can be proven. An Effie entry is more than a story of creativity; it is a disciplined case for impact."
Eligibility criteria for Effie Awards South Africa 2026
Campaigns are eligible if they ran in South Africa between 1 February 2025 and 31 January 2026. For entries submitted in the Sustained Success category, campaigns must have run between 1 February 2023 and 31 January 2026, says the awards.
Key dates for Effie Awards South Africa 2026 entries
Entrants are encouraged to note the following deadlines:
How to Write a Winning Effie Entry Workshop (online): Thursday, 5 March
Early Bird entries: Wednesday, 1 April to Thursday, 30 April
On-time entries: Friday, 1 May to Thursday, 14 May
Last-minute entries: Friday, 15 May to Friday, 29 May
Agency and client partner teams are urged to take advantage of the early bird window and submit promptly. Acceptance of entries via the Effie Awards South Africa online entry portal will close strictly at midnight on Thursday, 29 May, says the awards.
Effie workshop to guide entrants
To support agencies in preparing submissions, Effie South Africa will host an online “How to Write a Winning Effie Entry” workshop on Thursday, 5 March.
Global recognition for Effie winners
Effie recognition extends beyond South Africa. Finalists and winners earn points on the global Effie Index, showcasing the strength of local agencies, brands and marketing talent on the world stage. Gold winners progress to Effie’s Global Best of the Best, where South Africa’s most effective work is benchmarked against leading international campaigns, says the awards.
For context on the standard set by the programme, the awards point to the 2025 Effie SA Magazine as a reference for previous winners.
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