Loeries Creative Week 2025 Programme Unveiled in Cape Town

The programme for Loeries Creative Week 2025 has been announced, with the internationally renowned festival set to take place from Sunday, 5 October to Friday, 10 October in Cape Town. This year’s event is expected to be the biggest yet, attracting record entries and drawing attendees from across Africa, the Middle East and beyond.

Celebrating 47 Years of Creative Excellence

For 47 years, the Loerie Awards have honoured outstanding creativity in brand communications across the region. The 2025 edition will showcase expos, workshops, and masterclasses exploring industry trends, sustainability, and what the Loeries calls the “Great Hunger” for exceptional work. The programme will culminate in the highly anticipated awards evenings.

“This event offers a rare opportunity for creative exchange, insights, and inspiration that drive the creation of remarkable campaigns,” the Loeries Awards said in a statement.

Loeries CEO, Preetesh Sewraj, added, “This year’s theme, The Great Hunger, embodies the industry’s intrinsic desire to create truly iconic work. It speaks to a hunger that drives excellence and pushes boundaries in the region’s creative landscape.”

Record Entries and New Categories

The Loeries Awards received 2,784 entries from 13 countries, which will be reviewed by 194 judges across 14 subcategories and nine craft categories. Four new awards have been introduced this year: Comedic Impact, New Launch Campaign, Sonic Branding, and the Marketing Impact Award.

“These additions underscore Loeries’ dedication to celebrating and rewarding creative excellence in every form,” the awards noted.

International Jury Presidents

The panel of Jury Presidents features respected global leaders, including:

• Mike Dubrick, Chief Creative Officer and Partner at Rethink in Canada

• Katja Thielen, Co-Founder and Creative Director at Together Design in the UK

• Merlee Jayme, Chief Creative Officer, Founder and Chairman at Jaymee Headquarters in the Philippines

• Prasoon Joshi, Chairman of McCann APAC in India

• Matthew Bull, Founder of Solounion in New York

“These industry experts will ensure a rigorous and insightful judging process,” the Loeries Awards said.

Cape Town Hosts the Festival

From 5 to 10 October, Cape Town will be the centre of creativity, with expos hosted at The Homecoming Centre from Wednesday, 8 October to Friday, 10 October, including the popular Student Expo.

Masterclasses will provide a week of learning, networking and idea-sharing, spotlighting major trends from Africa, the Middle East and international markets. The flagship International Seminar of Creativity will feature thought leaders discussing transformative industry moments.

Awards Nights and After-Party

The awards evenings will take place on Saturday, 9 October and Sunday, 10 October, followed by a post-awards celebration at Cabo Beach Club. The after-party will showcase performances by leading South African artists who are making their mark on the global stage.