Anthony Eigbe Named Chief Creative Officer for Tecno West Africa

...Driving Brand Vision Across Nigeria and Ghana 

Creative advertising professional Anthony Eigbe has been appointed as Chief Creative Officer, West Africa at Tecno, a leading smartphone brand in Africa.

In his new role, Eigbe will spearhead the creative vision and output for TECNO Mobile across English-speaking West Africa, with a strong focus on Nigeria and Ghana. He will also oversee the development and execution of integrated brand campaigns designed to position Tecno as Africa’s most culturally iconic smartphone brand.

Prior to joining Tecno, Eigbe served as Vice President, Creative and Communications at UAC of Nigeria Plc, where he operated within the newly established 1879 Tech Hub, a specialist unit comprising experts across four verticals: Business Tech, Digital Innovation, Tech Academy, and Creative Communications. The initiative was aimed at supporting UAC’s transformation into a fully tech-compliant organisation.

His career experience also includes working as Creative Director at X3M Ideas and earlier as a Creative Executive at Bates Cosse, before transitioning to Cosse TTL as a Copywriter. In that role, he crafted breakthrough communication campaigns adaptable across multiple platforms, including new media, above-the-line (ATL), and below-the-line (BTL) advertising.

Eigbe further honed his expertise as a Senior Ideation Executive at EXP Marketing Nigeria, where he developed impactful experiential campaigns for both local and multinational brands. At Insight Communications Limited, he rose to the position of Group Head, Copy, leading a creative team that delivered campaigns with cultural impact. Key accounts under his leadership included Pepsi (Nigeria and International), H2Oh!, Mirinda, 7Up, Aquafina, Polaris Bank, and Scanfrost.

An advocate of continuous learning, Eigbe holds a Diploma in Digital Marketing from The Chartered Institute of Marketing and a Diploma in Copywriting, Concepting & Storytelling from Miami Ad School.