Volkswagen Signs Multi-Year Sponsorship Deal with LaLiga and Liga F

German automotive giant Volkswagen has signed a multi-year sponsorship deal with Spanish football.

Announced today, Volkswagen will serve as an official sponsor of LaLiga, Spain’s top-tier men’s league, as well as the Segunda División, the second-tier men’s competition. The agreement also sees Volkswagen become a global partner of Liga F, Spain’s premier women’s football league.

Volkswagen has been named the official car of all three competitions.

The deal adds to the brand’s growing portfolio of football partnerships. Volkswagen was recently a partner of the UEFA Women’s European Championship, where Spain reached the final before losing to England. The brand also sponsors Italy’s FIGC football federation.

The Volkswagen Group is also the majority owner of Germany’s VfL Wolfsburg, which operates top-level men’s and women’s teams.