PRISMS Awards Extends Entry Deadline for 2025 Submissions

The PRISMS Awards have confirmed that the entry deadline for the 2025 competition has been extended to Monday, 18 August, allowing agencies, corporates, consultancies, academics, and students extra time to submit their most purpose-driven campaigns.

This year’s theme, The Human Factor, highlights the importance of authenticity, empathy, and connection in communications. According to the organisers, it is a call to recognise campaigns and strategies that go beyond performance metrics to create meaningful impact, work that touches hearts and inspires minds.

The deadline extension also offers entrants the opportunity to explore newly introduced categories aimed at celebrating innovation, elevating craft, and promoting inclusion. PRISA has confirmed that the 2025 awards will now feature:

• B2B Excellence – including publishing, internal communications, and PR.

• Digital Reputation Management – for leaders shaping online influence.

• Long-Term Reputation and Brand Management – recognising enduring strategies and trust-building.

• Sector-Specific Innovation – covering industries such as alcohol, beauty and fashion, agriculture, manufacturing, and property.

• Diversity and Inclusion in B2B – championing equity and representation.

• CRM and FMCG Strategy – for initiatives driving customer connection and brand loyalty.

• Student and Academic Tracks – showcasing emerging voices and thought leadership.

• Revamped Publishing – assessed across editorial environment, advertiser value, and a showcase of top digital features. This category honours innovation in content delivery, ethical advertising integration, and sustainable publishing practices.

The PRISMS Awards continue to set the benchmark for excellence in public relations and communication in South Africa. With the entry deadline now extended, participants have the perfect opportunity to showcase their most impactful work, inspire the industry, and set new standards for the year ahead.

Outstanding stories deserve recognition and celebration.

Entries can be submitted here.