The Consumer Technology Association (CTA) has announced that Yuanqing Yang, Chairman and CEO of Lenovo, will be a keynote speaker at CES 2026. Lenovo will bring its flagship event, Tech World, to CES, uniting global business leaders, partners, and media in one location. For over ten years, Tech World has served as Lenovo’s premier platform to introduce new technologies, products, and solutions.
The event, held at the cutting-edge Sphere venue, will feature exclusive content produced by Sphere Studios, the venue’s in-house immersive content team. This marks the second year in a row that a CES keynote will be presented at Sphere. Lenovo and Sphere have also announced a multi-year global partnership, naming Lenovo an Official Technology Partner of Sphere Studios.
At Tech World @ CES, Lenovo will showcase how it is shaping the future by integrating AI, devices, infrastructure, and services. As a global technology partner for both Formula 1 and the FIFA World Cup 26, Lenovo will demonstrate how its innovations support individuals and businesses alike. The keynote will also reveal how Lenovo plans to harness AI and its full technology portfolio to transform the sports fan experience in the coming years.
“Over the past decade, Tech World has become Lenovo’s key platform to reveal our vision, showcase our innovation, and launch our most exciting products, solutions, and partnerships,” said Yuanqing Yang, Chairman and CEO of Lenovo. “Now, set against the backdrop of CES 2026, we’ll give the audience an exclusive look at how our technology has revolutionised F1, unveil our plans for the first-ever AI-powered FIFA World Cup next summer, and create a hyper-personalised agent-native experience for individuals while unleashing Lenovo Hybrid AI Advantage for enterprise customers. Sphere is the perfect match for Lenovo in Las Vegas, where we will celebrate and share our commitment to delivering smarter AI for all by constantly redefining how technology can engage, inspire, and empower.”
Under Yang’s leadership, Lenovo has expanded from the world’s leading PC manufacturer to a US$69 billion global technology powerhouse, serving millions of customers daily across 180 markets and manufacturing in 11 countries across five continents. Yang is recognised for championing technology that drives societal progress alongside business growth and has received numerous industry accolades, including Barron’s Best CEOs and the Edison Achievement Award.
“We’re thrilled to welcome Lenovo and Yuanqing Yang to the CES keynote stage. CES is where innovators gather, and I look forward to seeing his vision for technology that addresses major global challenges come to life at the incredible Sphere,” said Gary Shapiro, CEO and Vice Chair of CTA.
As a Fortune Global 500 company, Lenovo redefines how organisations leverage hybrid AI to evolve their businesses. The keynote at Sphere will provide a unique experience, presenting Lenovo’s story through innovative and immersive methods.
“As a venue at the forefront of innovation, Sphere is a powerful platform for visionary brands seeking to create transformative events and experiences,” said Jennifer Koester, President and COO of Sphere. “We are honoured to collaborate with Lenovo not only to bring their vision to life during this CES keynote, but also as part of our wider partnership that will utilise Lenovo technology to deliver immersive experiences across all Sphere events.”
At CES 2025, Delta Airlines employed Sphere’s immersive features, including haptic seats, to deliver a multi-sensory experience to more than 8,000 attendees.
No comments:
Post a Comment