CMA Appoints Buchi Johnson as Judge for 2025 Canadian Marketing Association Awards

Mr Buchi Johnson, Founder and CEO of Lilvera Group—one of Nigeria’s leading integrated marketing communication companies, has been appointed as a judge for the 2025 Canadian Marketing Association (CMA) Awards.

According to a statement made available to the media, Buchi will serve on the jury for the Customer Experience and Shopper Marketing category at the 59th edition of the CMA Awards.

His appointment recognises his contributions, commitment, and impact within the marketing industry across both Nigeria and Canada.

In a brief statement confirming Buchi’s appointment, CMA said: “He has earned the call based on his support and commitment to the marketing community. You have been appointed as a judge for the 2025 CMA Awards.”

“Thank you so much for the support and commitment, the Awards would not be possible without you. We truly appreciate your time,” CMA added.

Mr Buchi expressed gratitude to the organisers and pledged his full dedication to the judging process.

He said: “I am, indeed, grateful and appreciative of the appointment. I will commit myself to this function and dedicate my time to judging these creative works that would be presented to us.”

“I thank the Canadian Marketing Association for appointing me into the jury to judge some of the best works in the customer experience & shopper marketing category. This is an area that I am well conversant with even in Nigeria,” he said.

Buchi, who also founded Lilvera Sales, Marketing & Distribution in Canada, is widely regarded as a thought leader in the experiential marketing space in Africa. He is a member of the Experiential Marketers Association of Nigeria (EXMAN) and a certified advertising practitioner under the Advertising Regulatory Council of Nigeria (ARCON).

He has consistently advocated for increased investment in customer experience, shopper marketing, and digital marketing, encouraging businesses to allocate greater portions of their marketing budgets to experiential and digital channels. He believes this is key to keeping pace with evolving global marketing trends, especially in the post-pandemic landscape.

The 2025 CMA Awards, one of Canada’s most prestigious marketing events, will take place on 7 November 2025 at the Westin Harbour Castle in Toronto. The awards recognise innovation, creativity, and measurable success in marketing campaigns that shape the future of the industry.