Samsung has officially confirmed that its next Galaxy Unpacked event will take place on July 9 at 10:00 AM ET / 7:00 AM PT in Brooklyn, New York. The event is expected to showcase the company’s latest innovations in foldable smartphones, including the Galaxy Z Fold 7, Galaxy Z Flip 7, and a new high-end device rumored to be the Ultra Fold.
While Samsung has kept details under wraps with cryptic teasers, the silhouettes and language in promotional materials hint at an ultra-thin foldable device—likely a premium addition meant to compete more aggressively with flagship smartphones like the Galaxy S series.
The Fold and Flip 7 devices will headline the event, with upgrades anticipated in camera technology, artificial intelligence integration, and build quality. These launches come amid rising competition from foldable offerings by Honor, Vivo, and Motorola, though Samsung remains the market leader in premium foldables.
Speculation continues over whether the Ultra Fold is a separate device or a premium iteration of the Fold 7. There’s also talk of a more affordable Galaxy Z Flip 7 FE, which could broaden the appeal of foldables to a wider audience.
In keeping with its digital-first approach, Samsung will livestream the Unpacked 2025 event on its official website and YouTube channel. Viewers can also expect updates on Samsung’s AI advancements and the debut of One UI 8, the company’s next-generation Android interface.
Consumers interested in the upcoming devices can now reserve a spot for early access. While it’s not a pre-order, reservation perks include a $50 Samsung credit, potential savings of up to $1,150, and a chance to win a $5,000 Samsung credit.
Even for those not planning to upgrade their phones, the event promises insights into Samsung’s evolving strategy in mobile technology, software, and user experience. With slim designs and smart features in focus, July’s Unpacked could mark a pivotal moment in the future of foldable smartphones.
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