Airtel Africa has selected Publicis Groupe Africa as its integrated marketing partner following a competitive pitch process. The new collaboration spans 12 key African markets and aims to elevate Airtel’s brand presence through unified, cross-market strategies.
The partnership covers Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi, and Madagascar. Additional markets are still under discussion, according to Airtel.
"This partnership is not only a win for Publicis Groupe Africa but a testament to truly borderless, collaborative and future-forward marketing across the continent. We deeply value Airtel's confidence in our team and look forward to our partnership and building something truly impactful together," says Koo Govender, CEO of Publicis Groupe Africa.
Publicis Groupe Africa, through its Nairobi-based affiliate The Partnership Africa, will lead the strategic, creative, digital, and data-driven aspects of the campaign, aligning with Airtel’s long-term brand goals, the company says.
Airtel adds that the strength of Publicis Groupe Africa’s affiliate network will allow for the creation of scalable campaigns tailored to each market, while preserving local cultural relevance and engagement. The partnership represents a long-term vision for transforming Airtel’s customer and community engagement across Africa.
No comments:
Post a Comment