Bigi Carbonated Soft Drink brand from Rite Foods Limited in partnership with Silverbird Cinemas hosted the grand finale of its fourth "Watch and Win" campaign in an incredibly inspiring fashion at the Silverbird Galleria, Victoria Island, Lagos, on Saturday December 16 2023. Mrs. Nwudu Millicent, a mother of four and Bigi Tropical flavour superfan, was crowned the winner and driving away in a brand-new car.
100 excited Bigi customers waited with their lottery tickets in hand, expecting to win the brand-new car that took centre stage. To break the ice, Akunna Okey, the second runner-up from Bigi-sponsored Nigerian Idol Season 6, performed a Christmas carol that left an indelible effect on the crowd. Babs Cardini, the youthful magician, dazzled the audience with his tricks.
Raffle ticket holders have the opportunity to win amazing consolation prizes in between exhilarating "flip the bottle" and "dance around the chair" games. There was something for everyone, from digital notebooks and TVs to colourful Christmas decorations and expensive Bluetooth speakers.
Ms Biola Aransiola, Assistant Brand Manager for Bigi, stated that “Bigi is all about turning dreams into reality and spreading happiness.” She emphasised that “With this win, we take our lucky consumer from the hustle and bustle of public transportation to the comfort and convenience of their own car.”
As confetti rained down and cheers erupted, Mrs. Nwudu Millicent eagerly collected the keys to her brand-new car. Called up to the stage, she expressed her disbelief, exclaiming, “I can't believe it! This is unreal! I just came for a trial, and now I'm driving home in a brand-new car.” Reflecting on recent personal loss, she added, “I think this is a consolation for me, having lost my sister a few days ago. Thank you very much, Bigi.”
Mr. Ajibade Adedotun, Media and Insights Manager at Rite Foods, affirmed, that the “promotion in collaboration with Silverbird Cinemas stands as a testament to the company's unwavering commitment to its devoted fan base. This initiative is not just a promotion but a celebration of the collective joy derived from the cinema experience.”
Since its 2021 launch, the “Watch and Win” campaign has gifted a brand-new car to four lucky individuals: Amarachi Chukwuma, Kehinde Adewole, Dove Akindewo, and now, Mrs. Nwudu Millicent.
To ensure you stay informed, follow Bigi's social media platforms @getbigi for an opportunity to become the next fortunate winner in its ongoing series of giveaway activities.
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