Heineken Magnum In Demand For Season Celebrations

Barely a month after it was launched into the Nigerian market at an explosive event tagged “Hat Trick,” Heineken Magnum, the only beer that pops, has continued to be in high demand this yuletide season among beer lovers. The premium beer brand is fast becoming the symbol of celebration and optimum enjoyment because of its champagne features.

Heineken Magnum is an impressive 1.5 liter bottle filled with the international premium Heineken lager beer, designed for sharing, and with a cork, ready to pop to any premium occasion. The new product is part of a brand proposition process designed to ensure Heineken keeps surprising and remains connected to the cosmopolitan and classy Nigerian consumers.

The premium Heineken Magnum, permits for the first time in Nigeria, the sharing of beer and has also redefined beer consumption with its highly attractive packaging which can be easily spotted at social events and other engagement points around major cities across the country.

Already, the excellent product packaging of Heineken Magnum is an instant hit and has been eliciting excitement from consumers. Seun Ajayi, a Lagos-based event executive, said that the packaging of the beer “is way out of this clime and the taste is still the same which is a great plus for NB.”

Also, Jide Sobajo, a banker, applauded the trendy champagne-like packaging as unique. Ayoade Adegbite, an Oil and Gas executive says the Heineken Magnum is a nice and classy innovation that caught his attention instantly. “I believe without doubt that this will be an instant hit with upwardly mobile Nigerians, even those who are aspirational and have not ‘gotten there yet’ can still make do with Magnum.”

Ayo Adeyinka, a banker also applauded the Magnum as “very innovative and challenging to other Lager beer brands. I hope they will not run other beers out of the market?” Akinwande Yemi, a Wine Dealer equally applauded the bottle as “a great concept, this is the first beer ever coming up with a champagne feel. I love it.”

Distributors have also joined in savoring the thrills and pomp generated by this remarkable development. For Mr. Stephen Alado, a Kaduna-based distributor who has been distributing beer and other products for 49 years, “the innovation of Heineken Magnum is certainly going to expand and generate sales for us.”

Only recently, Jacqueline van Faassen, Senior Brand Manager, Heineken, pointed out that Heineken Magnum contains the same high quality premium Heineken lager beer and should be served in ice in a Heineken ice bucket and with the Heineken “super prestige” glasses to give that super premium impression and for the ‘Perfect Serve’.

Event of the Week: Flytime Productions presents Coloured Girls

In a bid to bring to the Nigerian stage the critically acclaimed play “For Coloured Girls Who Have Considered Suicide/When The Rainbow is Enuf”, Flytime Promotions has partnership with award wining Nigerian playwright and stage director Wole Oguntokun. The event set to hold on Thursday 29th and Friday 30th December 2011 at Shell Hall, MUSON Centre, Onikan, Lagos.

The multi-award winning play written by Ntozake Shange will be performed live on stage today at the Shell Hall, Muson Center, Onikan Lagos and features an all-star female cast of Joke Silva, Ireti Doyle, Matilda Obaseki, Marcy Dolapo Oni, Tiwa Savage, Reanne Weruche Opia, Omawumi and Olajumoke Ladi Bello. The Nigerian adaptation while remaining true to the original play will be a poetic exploration of what it means to be an African woman living in the 21st century.

Ticket for Regular is N5000 while VIP tickets go for N15,000. Ticket could be purchased at Ozone Cinemas, E-Center, Yaba, Lagos; Images & Prints, Silverbird Galleria, 133 Ahmadu Bello Way, Victoria Island, Lagos; Koko Lounge, E-Center, Yaba, Lagos | Velvet Boutique and Savvie Hair Boutique, Aworie Road, Dolphin Estate, Ogunsiji Drive, Ikeja, Lagos.

Ads: Who Should Be Held Responsible For Failed Brand Promises?

No doubt, advertising is one of the most used marketing communication tool due to is wide reach; it is use to persuade potential costumers, aid repeat purchase, increase market share, introduce new brand(s) and so on through the brand promise.
Lately, due to stiff competition among brands to gain higher market share by making their target audience see the reasons why they are better in their category among their peers; thus, makes promises that could not be fulfilled in their adverts.

Even as many companies seek the aid of advert agencies to get creative and innovative ideas in order to win the minds of their target audience in the face of their competitor, failed promises are made to the customers.

Some brands create a psychological thought that you can be more beautiful and totally protected from germs after using certain soap; some claimed that - clothes will be exceptionally clean after applying a drop of its detergent in the water before washing or that you will feel on top of the world after you take a bottle of a certain brand of soft drink. For example: Hypo television commercial which revealed how clean and shining a white shirt looks that his colleagues who saw the brand user alight from his car had to use a sun-shade before they could look at him.
Some customers will expect those veiled promises to be fulfilled but contrarily, the advertisements are playing with our minds. They leave pleasurable sensations in us and that could encourage us to go for the brand in the market.

But there are times when very concrete specific promises are made. For example; an internet service provider that tells you that the speed of your internet connection is going to work within a twinkle of an eyes, a detergent that promise to wipe off all the stains on your cloths but after using its brand but after using the said brand, some stains still.

Most times, the aim of the company who place an advert is to get more customers to spend money on their brand(s) and they often succeed. With this line of reasoning, what happens when those promises are not met?

The best customers often get from the brand company are apologizes. The case of the telecom companies is even more alarming. No doubt, many brands accomplish their brand promise(s), but it is also a fact that often these products or services suffer technical hitches or are stopped altogether and the company does not bother to offer any explanations.

Taking a critical look into the telecommunication sector in the country, virtually all the telecom service providers make gargantuan advertisements all through the year with different brand promises which is based on their brand positioning. But the truth is – some times the promises are not attained to the level of its guarantee to the costumers in their adverts.

The question in the mind of many customers nowadays is: "who was to blame for my spending money on a product I might never have purchased if not for the advertisement? Was it a deliberate act of deception by the brand’s company or I didn’t follow the brand’s recommendations? Some times brands through their ads promise their target prospects heaven and earth which in reality could not be actualized.

According to Bola Fagade, an ICT expert, people take decisions on how to spend their money based on promises made. “I think this is gross exploitation. If these promises are not delivered someone should be made to pay. If not it becomes very easy for a company to make an offer it never intended to deliver or planned to deliver for only a short period of time. Meanwhile they would have generated lots of income from the unsuspecting consumers. Consumers should be protected against such acts,” he said.

“Recently, I received a text message from my mobile phone service, Airtel to subscribe for a free club alert by send a code for free with my club name and be eligible to alert about my favourite club. I subscribed for the package not knowing that I was also subscribed to another plan, only for Airtel to deduct N100 from my credit. I called their customer service to inform them what happened, after my explanation all I could get was apology. The customer service lady kept saying that they are sorry and my money was not replaced. To me, that’s really unfair”, said an aggrieved student of Lagos State University, Faruq Tejuoso.

In Chichi Lawrence’s opinion, a Marketer, the brand manager who intend to make he/she brand unique most times lead to a huge challenge for advertising agencies to capture the idea and the outlined positioning of the brand thus lead the advert agency into so much exaggeration in depicting the uniqueness of the brand.

His words: “Advertising agency end up using a lot of exaggeration in order to satisfy the brand handler who intend to make their brand unique in its category and also to psychologically give the impression of the best among the rest. Getting the message delivered on point at this extent at times lead to this issues so brand managers need to understand that such promises if not realistic to the consumers could hinder consumers’ impression on such brands”.

Femi Babawale, a Blogger, agreed with Lawrence view, he added that there is also need for the Advertising Practitioners Association of Nigeria and other concern bodies to be object even when brands manager tend to pressurize them in delivering an exclusive adverting concepts.

Still, the question remains - who should be held responsible for failed brand promise(s): the brand’s company, the advert agency, regulatory body in the country or the target prospect that purchase the product after been convinced by the advert?

source: brandgist.com

From Benetton’s COLORS, with LOVE

COLORS magazine gives UNHATE DOVE to the city of Tripoli as a sign of peace and hope. The large, dove-shaped sculpture is covered in over 22,000 spent cartridges picked up in the world’s “hot spots”.

Made by Fabrica, the art installation will be officially donated to Tripoli on Saturday 24 December 2011, Independence Day, which the Libyan people are celebrating again for the first time in 42 years. The event is part of the Benetton Group’s UNHATE Foundation’s programme www.unhatefoundation.org

“The official handing-over of the dove is the UNHATE Foundation’s first act, both concrete and symbolic,” said Alessandro Benetton, Benetton Group’s executive deputy chairman. “Our aim in creating the Foundation is to oppose the culture of hate. It seeks to be a leader and driving force behind the desire for participation and change felt by citizens of the world, especially young people”.

The cartridge cases were mounted on the dove in the University of Tripoli. They were collected by COLORS from people who live in areas where armed conflicts seem to run on endlessly and who desperately ask for an end to hostilities: from the hands of children, from operating theatres in war-zone hospitals, from the mothers of young men killed during revolutions, from the victims of persecution.

Someone who finds a cartridge case finds a sign of death. Not her or his death, miraculously. But death is in the air, it can come at any time, from anywhere. From the right or wrong side? The answer is worthless, because life is the only value worth defending.

This “war waste” is also the theme of WITH LOVE, a COLORS special issue telling the stories of imprisoned lives that do not have the freedom to choose on which side to stay. There are love stories, too, of those who hold out in order to defend life. Like the 50 journalists working for Shabelle Media Network, an independent radio station of Mogadishu, Somalia, which broadcasts to a catchment area of some 250 km and online. Far from their loved ones, these brave journalists live barricaded in their studio because they fear the vengeance of Al Shabab. They put their safety at risk in order to provide non-partisan information.

Mayada, 55, decided to tell her story because the world should know what is happening in Syria where armed militias have for months repressed popular demonstrations with bloodshed, causing thousands of victims. After fleeing to Lebanon with her husband and their 18-year-old daughter, Mayada is anxiously awaiting the day when she can return to her homeland, which for her has the greatest value of all.

The Egyptian blogger Mina Ibrahim Daniel, Copt, fought for freedom and social justice too and believed in respecting religious beliefs. He was killed together with 24 others on 9 October 2011 during the Maspero demonstrations.

WITH LOVE is available in four bilingual editions: English + Italian, French, Spanish or Arabic. This issue will also be available in digital form to facilitate even wider circulation, especially among the young people who subscribed with great force and support – especially online – to the UNHATE Foundation’s message.

Blockbuster 'Figurine' Out on DVD

After three years of its debut, multiple award winning movie, Figurine will be released into the market in DVD format on December 23.

The Figurine - Araromire - Movies which was produced by Kunle Afolayan featuring Ramsey Noah, Kunle Afolayan, Funlola Awofiyebi-Raimi, Omoni Oboli, Chief Mulaina Oyelami and Tosin Sido received 10 nominations and won five awards at the Africa Movie Academy Awards in 2010 including the Best Picture, Heart of Africa, AMAA Achievement in Cinematography and AMAA Achievement in Visual Effect.

The release will be handled by Highway Distribution across the country and will also be available in the United State, United Kingdom and online (www.hibuzz.com).

Two buddies and a girl all down on their luck have their lives changed after one of them discovers "ARAROMIRE"- A mysterious figurine in an abandoned shrine which according to ancient legen, bestows seven years of good luck. But no one told them about the next seven years.

It tells a Nigerian movie with a Yoruba background. The story revolves around a wooden god - A figurine - A statue that represents a deity called Araromire.

Five Companies Plan to Jointly form ‘Next Generation Secure Memory Initiative’

Panasonic, Samsung, SanDisk, Sony and Toshiba recently announced that they have reached an agreement in principle to collaborate on a new content protection technology for flash memory cards such as SD cards and various other storage devices. This content protection solution, tentatively named “Next Generation Secure Memory Initiative”, will be robust enough to protect HD content, the companies claim. For the details, visit the website below.

This content protection solution will be robust enough to protect HD content. A high level of content security will be realized through the use of the initiative’s technologies, including unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure.

The five companies believe this technology will enable various HD content applications such as HD network download, broadcast content to go and HD Digital Copy/Managed Copy from Blu-ray DiscTM*2 media. With these applications, users can enjoy HD content on a wide range of devices, including AndroidTM*3-based smartphones and tablets, TVs and Blu-rayTM*4 products.

The five companies believe that they each can make substantial contributions that, when combined, will enable them to start licensing the new secure memory technology early next year. The five companies expect to see adoption of flash memory products and various embedded flash memory solutions using this technology in the market in 2012.

Corporate CTO, Panasonic Corporation, Yoshiyuki Miyabe said: “Panasonic has always been an innovator in providing the best possible content viewing experience in the living room through development of Blu-ray and Blu-ray 3DTM technologies and products”.

“Samsung believes that the time is ripe for an advanced security solution and welcomes the opportunity to deliver a highly viable solution using flash memory chips. Samsung’s ongoing commitment to technology excellence will now further extend to early market availability of high-performance NAND technologies implementing the new advanced security solution,” said Young-Hyun Jun, Executive Vice President, Memory Business, Samsung Electronics. Co., Ltd.

“We believe the secure solution created by this initiative will enable customers to enjoy high quality experiences anytime, anywhere. Sony has always been focused on bringing amazing experiences to people through highly-advanced technologies in content creation, content distribution and picture display,” said Hiroshi Yoshioka, Corporate Executive Officer and Executive Deputy President, Sony Corporation.

TFC Opens Apapa Outlet

In line with its customer friendly policy, Tastee Fried Chicken, (TFC) a leading firm in Quick Service Restaurant(QSR) in the country has opened a new outlet at Apapa, the nation’s premier port, with a promise to render superb services to its customers.
According to the Managing Director of TFC, Mrs. Olayinka Pamela Adedayo, the Tastee Group which started business in August 1989 in Festac, and expanded into Surulere in 1993, has brought new lease of life in the QSR culture in Nigeria.

She said over the years, the company had grown not only the brand, but the industry as well, bringing new ideas that have encouraged more investors, into the QSR sector in Nigeria.

Adedayo said “TFC’s consistent push for defining and re-defining the concepts of service, qualitative products and exquisite ambience has remained a reference point for Nigeria and even West Africa. This can be attested to by numerous awards that it has won year on since inception, including the recent West Africa Tourism and Hospitality Awards as best Platinum QSR for 2011; the same award it won in 2010 amidst tight competition from other strong fast food brands.”

She said the firm’s delay in coming into Apapa was not deliberate adding that the area being an business hub in Nigeria deserved TFC presence. She promised that TFC will continue to serve good food that is hygienically prepared to customers delight .

TFC engages in the processing of chicken into various delicacies such as crispy chicken and chicken topper salad; The company also processes some other food products like meat, flour, rice and vegetable into finished products such as burristos, yamarita, pams rice, pottage hash, beef pasta and many more.

HP Brings Cheer to Holiday Wish Lists with Printers and Personalized Gifts

In a quest to ensure that its teeming customers enjoy their festive season in style, meet their variety of tastes and budgets, the world’s largest technology company, HP has introduced a new photo and wall décor as well as a range of sleek, web-connected printers that blend in with the design of any room.

With gift options for everyone on the holiday list – from tech savvy individuals to avid photographers and home interior enthusiasts, the company recently initiated affordable tech gifts for home and office featuring the latest technology, supplies and apps, HP’s printing solutions complement any home, entertainment centre, office or home office.

HP enables customers to bring personal touches into their homes in new ways with customizable home décor, artwork and photo gifts.

The new range of HP Photosmart printers are designed for photo and document printing in the home. With easy-to-use features, affordable prices and smart designs, these printers are perfect for the whole family. With HP ePrint and AirPrint technologies users can print from virtually anywhere.

Its newly introduced Snapfish makes it easy to get creative during the holidays with a wide range of photo gifts, from cards and calendars to posters and photo books. Customize any room with Snapfish. Home interior gifting is made easy with favourites such as framed photo canvases, acrylics and collage posters.
From large coffee table photo books to small books that make great stocking-fillers, Snapfish offers easy tools and fun ideas to create sentimental holiday gifts.

With the new photo organizer, collecting photos for books is easier than ever. Personalizing books is simple and fun with many themes and fonts to choose from. All Snapfish photo books are now printed on thicker and higher quality paper, making photo books even more exciting to show off and give.

HP high-capacity value (XL) cartridges which typically offer 2 times more prints compared with standard Original HP ink cartridges, now allow customers to print an optimum number of holiday snaps and give 50 per cent lower cost-per-page than with Standard cartridges.

HP printers are backed by HP Total Care, the company’s award-winning support program for both in- and out-of-warranty products. HP Total Care includes 24 hours access to phone support agents and to online support options like the HP Consumer Support Forum and the HP Facebook page.

The HP Consumer Support Forum will host an Expert Day on Jan.11, featuring more than 100 experts on hand to answer questions and provide tips and tricks so customers can get the most out of their new holiday technology.

Event of the Week: Calabar Carnival Queen Pageant 2011

Airtel Nigeria Excites Customers with New BlackBerry Packages

Telecommunications services provider, Airtel Nigeria has launched two new Blackberry packages with enhanced features to delight Nigerians. The new Blackberry packages from Airtel come loaded with unique features and the packages have been specially designed to help people stay connected to business partners, family and friends.

The Airtel BlackBerry tiered service is designed to give customers across its various segments remote access to information. In addition to the latest services, Airtel BlackBerry suites of products boast of unique features such as Enterprise Solutions, Internet Solutions and BlackBerry Lite for both social and messaging plans.

The two new packages, Blackberry Complete and Blackberry Social from Airtel, are available on the daily, weekly and monthly subscription options. With the new packages, Nigerians can now enjoy Blackberry services from Airtel for as low as N100 (one hundred naira) per day, and N400 per week.

The monthly fee for the BlackBerry Social suite is now one thousand, two hundred naira only (N1,200)while the Blackberry Complete from Airtel package is available at one thousand, four hundred naira only (N1,400).

The BlackBerry Complete service from Airtel allows for internet browsing,100 free SMSs every month for on net (Airtel to Airtel), free 50 SMSs per week and free weekly information on the BlackBerry devices and the services it provides, while the Blackberry Social plan allows for all the benefits associated with the Complete plan except internet browsing.

Customers can activate the latest Blackberry plans from Airtel through SMS and by short code and have access to an exciting total Blackberry experience that offers email service, instant messaging, internet access, Blackberry App World and social networking, amongst others. Customers can opt for the Airtel Blackberry Social Plan via SMS by simply sending the word “bsm” to 440 while those who choose the Complete Plan need to send the word, “bcm” to 440. Customers can also use short codes to indicate and activate their preferred plan. To activate the daily plan, customers are required to dial the short code *440*6#; and *440*5# for the weekly plan while the monthly plan can be activated with *440*5#.

The company, affirmed that the latest additions to the Airtel Blackberry bouquet was hinged not only on the yearning of customers for Blackberry Internet service, but also on Airtel’s desire to give customers complete communication package that seamlessly connects them with loved ones and associates, keeps them socially relevant and serves as their mobile office while on the go.

“We have with these additions, further removed the entry barrier for both our old and new customers to have unhindered access to the Blackberry service irrespective of class or social standing. Through this intervention, we have made the service more affordable to Nigerians and at the same time, added more features that will clearly complement the lifestyles of our customers” he said.

IBM Reveals Five Innovations That Will Change Our Lives within Five Years

 IBM formally unveiled the sixth annual ‘IBM 5 in 5’ (#ibm5in5)—a list of innovations that have the potential to change the way people work, live and interact during the next five years.

The next IBM 5 in 5 is based on market and societal trends as well as emerging technologies from IBM’s research labs around the world that can make these transformations possible.
At IBM, we’re bridging the gap between science fiction and science fact on a daily basis. Here are how five technologies will define the future:
People power will come to life.
Anything that moves or produces heat has the potential to create energy that can be captured. Walking. Jogging. Bicycling. The heat from your computer. Even the water flowing through your pipes.

Advances in renewable energy technology will allow individuals to collect this kinetic energy, which now goes to waste, and use it to help power our homes, offices and cities.
Imagine attaching small devices to the spokes on your bicycle wheels that recharge batteries as you pedal along. You will have the satisfaction of not only getting to where you want to go, but at the same time powering some of the lights in your home.
Created energy comes in all shapes and forms and from anything around us. IBM scientists in Ireland are looking at ways to understand and minimize the environmental impact of converting ocean wave energy into electricity.
***
You will never need a password again.
Your biological makeup is the key to your individual identity, and soon, it will become the key to safeguarding it. 

You will no longer need to create, track or remember multiple passwords for various log-ins. Imagine you will be able to walk up to an ATM machine to securely withdraw money by simply speaking your name or looking into a tiny sensor that can recognize the unique patterns in the retina of your eye. Or by doing the same, you can check your account balance on your mobile phone or tablet.
Each person has a unique biological identity and behind all that is data. Biometric data – facial definitions, retinal scans and voice files – will be composited through software to build your DNA unique online password.
Referred to as multi-factor biometrics, smarter systems will be able to use this information in real-time to make sure whenever someone is attempting to access your information, it matches your unique biometric profile and the attempt is authorized. To be trusted, such systems should enable you to opt in or out of whatever information you choose to provide.
***
Mind reading is no longer science fiction
From Houdini to Skywalker to X-Men, mind reading has merely been "wishful thinking" for science fiction fans for decades, but their wish may soon come true.

IBM scientists are among those researching how to link your brain to your devices, such as a computer or a smartphone. If you just need to think about calling someone, it happens. Or you can control the cursor on a computer screen just by thinking about where you want to move it.
Scientists in the field of bioinformatics have designed headsets with advanced sensors to read electrical brain activity that can recognize facial expressions, excitement and concentration levels, and thoughts of a person without them physically taking any actions.
Within 5 years, we will begin to see early applications of this technology in the gaming and entertainment industry. Furthermore, doctors could use the technology to test brain patterns, possibly even assist in rehabilitation from strokes and to help in understanding brain disorders, such as autism. .
***
The digital divide will cease to exist.
In our global society, growth and wealth of economies are increasingly decided by the level of access to information. And in five years, the gap between information haves and have-nots will narrow considerably due to advances in mobile technology.

There are 7 billion people inhabiting the world today. In five years there will be 5.6 billion mobile devices sold – which means 80% of the current global population would each have a mobile device.
As it becomes cheaper to own a mobile phone, people without a lot of spending power will be able to do much more than they can today.
For example, in India, using speech technology and mobile devices, IBM enabled rural villagers who were illiterate to pass along information through recorded messages on their phones. With access to information that was not there before, villagers could check weather reports for help them decide when to fertilize crops, know when doctors were coming into town, and find the best prices for their crops or merchandise.
Growing communities will be able to use mobile technology to provide access to essential information and better serve people with new solutions and business models such as mobile commerce and remote healthcare.
***
Junk mail will become priority mail.
Think about how often we’re flooded with advertisements we consider to be irrelevant or unwanted. It may not be that way for long.


In five years, unsolicited advertisements may feel so personalized and relevant it may seem spam is dead. At the same time, spam filters will be so precise you’ll never be bothered by unwanted sales pitches again.
Imagine if tickets to your favorite band are put on hold for you the moment they became available, and for the one night of the week that is free on your calendar. Through alerts direct to you, you’ll be able to purchase tickets instantly from your mobile device. Or imagine being notified that a snow storm is about to affect your travel plans and you might want to re-route your flight?
IBM is developing technology that uses real-time analytics to make sense and integrate data from across all the facets of your life such as your social networks and online preferences to present and recommend information that is only useful to you.
From news, to sports, to politics, you’ll trust the technology will know what you want, so you can decide what to do with it.

Monica Emerge MTN Project Fame Season 4 Winner

Monica, 22 years old emerge the winner of the season 4 edition of MTN Project Fame West Africa a sensational music talent hunt reality TV show; after seven long weeks. She beat five others to clinch the winning prize of a mouth watering recording contract, brand new RAV 4 jeep and 2.5 million naira.

Monica was announced the winner during the MTN Project Fame West Africa Season 4 grand finale aired on national television on Sunday. She got a whooping 7 million naira for herself.  Monica is the second female to have ever won the singing competition following massive votes that poured her way from ecstatic fans.

Roy was 1st runner up. He takes home 1.5 million naira and a Toyota corolla saloon car while Ethel emerged the 3rd runner up while Ese became the 2nd runner up.

The journey however isn’t over for Monica. Unlike other budding artiste in the music industry, she needs to take advantage of this victory to launch herself  into the industry by recording a hit single. Anything short of this may make her a quick flash in the pan,  if the experiences of former winners of such talent hunt show are anything to go by.

Monica adores artistes like Brandy, Tiwa Savage, Stella Damascus, Asa and Majid Michael. She is the last born of  a family of five boys and two girls and has a go-get-it outlook that perhaps stuck her quickly to her fans.

Guinness Nigeria Plc Introduce First Nigerian-Dialects Campaign

In a bid to further reach the heart of Nigerian communities, Guinness Nigeria Plc, has introduced a new campaign with the used of Nigerian dialects in addition to its English version.

The television commercial which is titled: 'The Ticket' depicted the story of a young chap's journey into manhood. The advert was said to have been shot in locations across Nigeria. It features a combination of prefessional Nigerian actors.

The new campaign according to the company, is the first Guinness commercial made in the three biggest Nigerian languages (Yoruba, Hausa and Igbo). The company states that 'The Ticket' is a testament to the enduring special relationship between Nigerians and Guinness and it is also to celebrate the special greatness of the brand.

It would be recalled that Guinness have over the years come up with different creative and innovative campaigns over the years such as the epic, long running Michael Power campaign, Nigeria versus Argentina Guinness VIP program among others.