Formula One teams McLaren Racing and Haas F1 Team have both announced new sponsorship agreements ahead of this weekend’s United States Grand Prix at the Circuit of the Americas, strengthening their commercial portfolios ahead of the final stretch of the 2025 F1 season.
McLaren has partnered with information management specialist Iron Mountain, which joins as an official team partner. Under the agreement, Iron Mountain’s AI-enabled digital platform will manage and preserve McLaren’s extensive content archives while also securing and handling the team’s end-of-life IT assets.
The company’s branding will appear on both of McLaren’s race cars during the US Grand Prix and throughout the partnership period. Iron Mountain joins a roster of major technology partners that includes Google, Dropbox, Android, and AI firm Groq, which McLaren signed last month.
“Our fans are at the centre of what we do, and we are passionate about sharing our storied past with them,” said Nick Martin, co-chief commercial officer of McLaren Racing. “With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.”
Meanwhile, US-based Haas F1 Team has confirmed two new commercial partnerships ahead of its home race weekend. Finnish premium water brand Vellamo Water joins as the team’s official hydration partner in a multi-year deal that includes branding on the VF-25 race car, driver helmets, water bottles, and within the team’s hospitality areas.
Vellamo will also design tailored hydration solutions for Haas team members to optimise performance during the demanding Formula One season.
“Vellamo Water is a fantastic addition to our partner portfolio,” said Ayao Komatsu, team principal of Haas. “Their premium water, sourced from Finland’s Ice Age aquifers, aligns with our pursuit of excellence. Hydration is critical in our sport, and Vellamo’s pure, electrolyte-rich water will help our drivers and team personnel perform at their best throughout the demanding F1 season.”
Haas also announced a new collaboration with customer experience specialist CSG, further expanding its sponsor base, which already includes MoneyGram, Infobip, and Zoomex.
Both Iron Mountain and Vellamo Water will make their race debut as team sponsors at the US Grand Prix, taking place from 17th to 19th October at the Circuit of the Americas in Austin, Texas.
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