Orange Drives Digital Transformation in MEA with New Innovations

Speaking at its 4th annual strategy and activity update for press and analysts in London on 28 July, Ramon Fernandez, Deputy CEO and Chief Finance and Strategy Officer, Bruno Mettling, CEO of Orange Middle East and Africa (MEA), and Jean-Marc Vignolles, Chief Operating Officer for Orange MEA, outlined their vision and priorities, identifying a number of new sectors and activities in which Orange can play a key role in delivering digital transformation to this region.

Bruno Mettling, CEO, Orange MEA, commented: “The Middle East and Africa remains a key growth contributor for Orange. Today, we are present in 21 countries in the zone, with more than one in 10 Africans being Orange customers. We are investing for the long term and plan to continue playing a major role in the digital transformation of the region, from providing infrastructure and access to communications services through to developing new models that will help the region grow.”

Orange Money is part of the Group’s ambition to strategically diversify around mobile financial services. With more than 19 million clients (+36% year on year) , Orange Money is a proven success and, for the first time, Orange Money has exceeded one billion euros of transactions in June 2016. It has recorded around 50% growth in revenue in the first half 2016 compared to first half 2015.
In February 2016, Orange partnered with Google to launch the Orange Rise 31, an affordable new Android-based smartphone bundled with data, available in 10 countries in the MEA.

The new Orange Rise 51 features the latest Android N version from Google, and is a 4G smartphone bundled with Orange applications and popular Google services such as YouTube and Google Search. The Orange Rise 51 will be launched first in Ivory Coast for the back to school period.