Away from the Games, Sport Business Person of the Year went to the
The full list of award winners is detailed below:
Barclays Lifetime Achievement Award
Winner: David Walsh
Outstanding Contribution to British Sport, supported by Jaguar Academy of Sport
Winner: ParalympicsGB
Sport Agency of the Year, sponsored by Colouration SME
Winner: H+K Strategies
Sport Brand of the Year, sponsored by Pinsent Masons
Winner: adidas
Sport Governing Body of the Year, sponsored by the Daily Telegraph
Winner: British Cycling
Best Integrated Sport Marketing Campaign, sponsored by Battersea Evolution
Winner: adidas Take The Stage
Best Use of PR, sponsored by Action Images
Winner: Channel 4 - London 2012 Paralympic Games
Best Sponsorship of a Sport Event or Competition, sponsored by ICON
Winner: British Airways - London 2012
Sport Business Person of the Year
Winner: Richard Scudamore
Best TV Sport Commercial
Winner: Channel 4 – Meet The Superhumans
Best International Sport Marketing Campaign, sponsored by London & Partners
Winner: McDonald’s Player Escort Programme UEFA Euro 2012
Sport Website of the Year
Winner: www.bbc.co.uk/sport
The Community Programme Award, sponsored by talkSPORT
Winner: Derby County in the Community - Active Choices
Best Management of a Sportsperson
Winner: Professional Sports Group – Tom Daley
Best Use of Social Media
Winner: Ricky Hatton: Redemption
Sport Participation Event of the Year, sponsored by Robertson Taylor W&P Longreach
Winner: Sainsbury's Sport Relief Mile 2012
Best Sponsorship of a Sport Team or Individual, sponsored by Kantar Media
Winner: BSkyB - GB Cyclin
This is an interesting look at how the BT Sport Industry Awards highlighted the people, brands and campaigns that shaped British sport in 2012. Richard Scudamore’s recognition as Sports Businessman of the Year stands out, especially given the Premier League’s record TV rights deals and renewed Barclays sponsorship.
ReplyDeleteThe full list of winners also shows how broad the sports industry had become, covering marketing, broadcasting, sponsorship, social media and athlete management. The awards included major names such as adidas, Channel 4, ParalympicsGB and the British Cycling Federation, alongside individual recognition for Tom Daley and Ricky Hatton.
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ReplyDeleteThe BT Sport Industry Awards show how much the sports industry had expanded beyond what happens on the pitch. Alongside sporting achievements, the awards recognized marketing, sponsorship, broadcasting, social media and athlete management, with major names such as adidas, Channel 4, ParalympicsGB and British Cycling among the winners.
ReplyDeleteRichard Scudamore receiving Sports Businessman of the Year was particularly notable, following the Premier League’s record TV rights deals and the renewal of its Barclays sponsorship. While looking through sports-related information, I also came across 10bet, a sports betting website covering football and other sports, with different betting markets available for fans following competitions.
Other notable winners included Channel 4 for its London 2012 Paralympics coverage, Professional Sports Group for its management of Tom Daley and Sainsbury’s Sport Relief Mile as Sports Event of the Year. The awards therefore reflected the growing importance of the business, media and commercial side of modern sport.