BrandArena: Samsung Commences Drive for Galaxy Grand preorder, Unveils 2013 Brand Ambassadors

Friday, 1 February 2013

Samsung Commences Drive for Galaxy Grand preorder, Unveils 2013 Brand Ambassadors

Samsung Electronics West Africa, has announced a brand new member in its Galaxy line-up with Samsung Galaxy Grand. The 5-inch display, smart dual-SIM Galaxy Grand combines the features of Samsung’s game-changing Galaxy S III and the revolutionary Galaxy Note II, which were released by the manufacturing giant last year.

According to company, the Galaxy Grand is revolutionary not only in terms of the great Smartphone experience that it will provide but also in terms of its value proposition.

L-R: Kim, Kate Henshaw and- Banky W
The tech company also unveiled its 2013 brand ambassadors for its Mobile Division.  Movie industry icon Kate Henshaw and star musician, Banky W,  will be working together to raise awareness for Samsung mobile products and ultimately contribute to making Samsung phones the preferred brand in the West Africa sub-region. Henshaw was officially unveiled as brand ambassador at a media breakfast meeting organized by Samsung.

Speaking at the unveiling, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim said that Henshaw and Banky W represent the values that Samsung has stood for over the years. "The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomized by Banky W and Kate Henshaw, whose quality and depth of work as well as versatility as artistes have endeared them to Nigerians today. We are indeed very proud and privileged to have them as our Brand Ambassadors."

He described its signing of Kate Henshaw as an opportunity for Samsung to reach out to its customers through Nigeria’s movie industry.

Samsung Galaxy Grand has gone up for preorder on various online stores in Nigeria, ahead of its release next month. Consumers who take advantage of the preorder campaign are entitled to a free limited edition flip cover of the device, autographed by Banky W, while those who redeem their order before Valentine’s Day stand a chance to win a ticket to the official unveiling of the device on February 15, 2013. The opportunity to spend a weekend at Oriental Hotel and also enjoy dinner with the brand ambassadors is also open to consumers who preorder the device.


  1. Kate is really everywhere now. Coingrats to her oo. I'm sure she will be going home with lots of $$$$$$$ in this deal ;-) xoxoxoxox