The session had on its panel a cross section of participants in the fashion industry, the likes of blogger and brand strategist Derin Odugbesan Thomas of Derinfromisaleeko.com, fashion buyer and PR girl Bidemi Zakariyau CEO of LSF|PR, fashion stylist Moses Ebite of The Moses Ebite Company, Creative Director HOUSE OF AYABA, Tomiwa Oladele and TV girl Mimi Onalaja as the moderator.
The event was organized for entry level and experienced professionals in the fashion industry to learn key tricks on how to leverage social media to further their fashion ambition.
|L-R: Mimi Onalaja, Derin Odugbesan-Thomas, Moses Ebite, Tomiwa Oladele, Bidemi Zakariyau|
Tomiwa Oladele, adding to that emphasized the need for brands to provide all the necessary information in each social media message so as to preempt and answer all the possible questions buyers might have about the particular product being advertised.
Asides from being consumer-centric, fashion brands were also urged to take advantage of the technological advancements in social media while staying true and clear to their brand’s DNA.
The session also featured a live day-to-night demonstration with outfits from AYABAwoman, the label’s ready to wear line and makeup tutorial by Jane Ogu Creative Director of Flawlessfacesbyjane and co-founder makeup brand Nuban Beauty.