In an email sent by Sterling Bank to its customers, the bank said the logo evolution is to align the brand with the current strategic positioning of the bank.
While this is a demonstration of an evolving financial institution, the new logo - though cycles - is similar to Guarantee Trust Bank’s logo where there is a small square at the top right inside a bigger square.
Doyin Philip via @Doyin_PL tweeted: "I am battling my innate propensity to bash the approval process of this new identity mainly due to being a Professional Identity Designer myself. But why did no one notice that this new logo is @gtbank in circular form? Where do I begin? Font? Alignment? Please do better!"
"The moon from last year’s drama with GT finally made it to the new logo....nice" tweeted NaijaPhoenix via @NaijaGoRise.
|Revamped Sterling Bank website with the new identity|
|Elements of the new logo vs old|