Out of the 13 categories of awards presented at the event which held at Radisson Blu Hotel, Victoria Island, Lagos, the 25-year-old public relations agency won the LaPRIGA Awards for the Model Agency of All Time and the LaPRIGA Lifetime Achievement Awards.
The LaPRIGA Awards for the Model Agency of All Time was presented to the agency in honour of its leadership and relevance in the industry, employing global best practices and processes for a variety of communications projects, while the LaPRIGA Lifetime Achievement Awards was presented to its Chairman for his significant contribution to public relations practice, leading consulting teams on complex communications programmes over the years.
Responding to the awards, Nn’emeka Maduegbuna, Chairman, C&F Porter Novelli, dedicated the awards to the management and staff of the C&F Porter Novelli and everyone who has worked with the agency in the last two decades. In his words: “We feel deeply honoured with the recognition for our contribution to the development of the public relations profession in Nigeria. We thank the Lagos State Chapter of the Nigerian Institute of Public Relations for the honour.”
“We remain proud of our works and achievements. Like old wine, the agency continues to get better year on year. We will remain focused on providing the best services to our clients and maintaining our position as the Model for other Public Relations outfits in Nigeria. With the crop of talents that have passed through the agency in the past and the creative minds that are presently driving the transition into new frontier of public relations in the agency, one can never be in doubt that even the next generation of C&F Porter Novelli will take the agency to greater heights,” Maduegbuna reiterated.
Reacting to the awards, Ini Udoh, Head, Business Development and Operations, C&F Porter Novelli, said: “The Award for the Model Agency of All Time is an award well deserved. We will strive to maintain that position through innovation, technology transition and the highest sense of quality service delivery to our clients’ expectation.”
Just recently, the C&F Porter Novelli boss was also awarded the Kennedy Ifebhor Legendary PR Professional in Nigeria by the Brand Journalists Association of Nigeria (BJAN) at the 2018 Edition of the Association’s Marketing Excellence Awards that held at LCC, Alausa. Maduegbuna was honoured for his immense contribution to the growth of the Integrated Marketing Communications (IMC) industry.
LaPRIGA is a high profile red bow-tie event which has evolved to become the communications industry Oscars aimed at recognising excellence, celebrating practitioners, corporates and stakeholders via awards dinner, and to boost professionalism and more investments in the practice.