Thursday, 22 November 2018

Nigeria Football Federation Signs Long-term Partnership With Nike

The Nigeria Football Federation (NFF) has announced a long-term extension of its partnership with Nike which will run through 2026 Fifa World Cup.



With the new deal, the US apparel will supply kit to Nigeria’s national football team for the next two editions of the international tournament.

The financial terms of the agreement, which has been expanded to include Nigeria’s women’s team, have not been confirmed, but NFF president Amaju Pinnick described it as an “improved contract”.

The extension prolongs a collaboration that dates back to April 2015 when Nike replaced sportswear rival Adidas as Nigeria’s official kit supplier. The company kitted out the men’s national side at this year’s World Cup in Russia, where Nigeria narrowly missed out on qualifying for the knockout rounds.

"This four plus four deal is the best any African country has ever had with Nike," said Pinnick, speaking to members of the media. "I can say it is about a hundred percent better than anything else.”

“A few months after we came on board for our first term in office, I was told that we needed to buy jerseys for the national team to play a football match. That was how bad it was, because the kit sponsor at that time terminated the contract", he added.

“So, I made contacts with some highly connected persons and worked hard to convince Nike to come on board. We were coming from a weak position but they made the agreement flexible for us.

"We are happy we teamed up with Nike because after we qualified and participated at the FIFA World Cup in Russia, the company was the one chasing us for a new improved contract,"

According to Shehu Dikki, NFF’s vice president and head of marketing: “the new agreement comes with good money on an annual basis, more supplies, improved qualification bonus for our teams, door-to-door delivery of kits, royalty for the NFF on jerseys sold and it has now been expanded to include our women national teams.”

Nigeria’s Nike World Cup strip earned rave reviews in various quarters, winning the London Design Award and ranking highest in international men’s magazine GQ’s list of the best kits of the 32 teams in Russia. The NFF also said the kit received three million pre-orders before its release.

Tina Salminen, Nike’s regional sports marketing director for Africa, “Nigeria is one of the big teams in world football and we are happy to get them to sign a long-term contract.”

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