IIDA is a corporate social responsibility initiative from the stable of Dufil Prima Foods, the maker of Indomie Instant Noodles. The award, which began in 2008, is geared towards recognising and celebrating children below the age of 15 who have exhibited extraordinary acts of heroism in the face of danger or societal challenges. The IIDA initiative has so far benefited 40 Nigerian children who have shown exemplary character and bravery.
During this year’s edition of the award, Olayiwola won the Physical Bravery Category of the award along with Masters Elijah Ephraim Umanah and David Nengi Ayomide Pepple, who won the Intellectual and Social Bravery categories of the award respectively. While the trio went home with multi-million scholarships, Dufil Prima Foods promised to sponsor the treatment of Pepple’s younger brother who has been diagnosed with cerebral palsy.
Chief Operating Officer, Dufil Prima Foods Plc, Mr Girish Sharma with Founder, Rise Networks,
Mrs Toyosi Akerele-Ogunsiji.
In his welcome address, Chief Executive Officer of Multipro Consumer Products Limited, Mr Pawan Sharma, said IIDA originated from the passion that the Indomie brand had to celebrate heroism among Nigerian children.
A cross section of students at the event
Sharma said: “As a brand, we at Indomie feel we need to celebrate our unsung heroes- Nigerian children, who are doing extraordinary job, without being celebrated. This year, we received hundreds of entries and when we go through those entries, we were amazed to see the kind of work Nigerian children are doing. Sometimes, we feel like crying for them, because those children as young as they are, are sacrificing their lives with act of bravery. They are doing something brave that even 40-year-old people would think twice before they do them. We salute those children. Also, we thank our partners such as Stanbic IBTC Bank and TVC Communications for supporting this noble cause. And we welcome anyone who wants to join this noble cause.”
The Founder of Rise Networks, Mrs Toyosi Akerele-Ogunsiji, who delivered the event’s keynote address, stated that children are key to Nigerian’s future development and growth.
Agata Amatha and Morayo Afolabi-Brown
In her keynote address, Akerele-Ogunsiji commended Dufil Prima Foods for the IIDA initiative and emphasised the need for every Nigerian child to be empowered through quality and scientific-oriented education “I want to thank Dufil Prima Foods for the wonderful work she is doing in Nigeria. IIDA is the biggest and most inspiring programme for children in Nigeria. It is commendable for an organisation like Dufil Prima Foods to have stayed consistent to doing social responsibility programme the way she has been doing it, by making substantial contribution to the growth and development of Nigerian children, without necessary getting something in return.”
A cross section of guests at the event
After receiving the award, Olayiwola thanked Dufil Prima Foods for the reward. He said: “I did what I did to save my mother and others. I love my mother so much that I did not want her to die. Awards and rewards were never on my mind when I saved them from that car accident. But Indomie has made my act a worthwhile one and a thing of joy. I am really grateful to Dufil Prima Foods for putting smiles on my face.”
Nine-year-old Pepple from Port Harcourt won the Social Bravery category for using his art talent to seek financial assistance for the treatment of his younger brother who has been diagnosed with cerebral palsy. At the event, Dufil Prima Foods promised to fully fund the treatment of Pepple’s younger brother abroad.
Bisola, Koffi and Yemi Sodimu
Umanah, a 13-year-old senior secondary (SS1) student of Centenary Staff College in Uyo won the Intellectual Bravery category for creating reading glasses, using torchlight, solar panel and universal serial bus (USB) ports.
Receiving the award, Umanah, who was overwhelmed by emotions, said: “I feel extremely happy and very proud of this award. I thank Dufil Prima Foods for finding me worthy for this award. This award has encouraged me to continue on the path of invention,” he said.
So far, the IIDA initiative has been able to positively impact the lives of about 40 Nigerian children who have shown exemplary courage. The heroic feats of these children will go down in the annals of history.